The Past, Present, and Future of Physicians on Social Media, with Kevin Pho, MD

The Past, Present, and Future of Physicians on Social Media, with Kevin Pho, MD

In this episode, Dr. Nisha Mehta is joined by Dr. Kevin Pho, MD, founder of KevinMD.  They discuss: * His decisions to start blogging in 2004 and to eventually start amplifying other voices in healthcare, what’s contributed to his success, and dealing with (and learning from) the occasional negative feedback that comes along with what he decides to publish * How his platform has evolved with the rise of other social media platforms, the realities of having to ‘feed the content monster’ while still being a practicing physician, and how doctors should approach decisions about which platforms to create content on * The pros and cons of the rise of the ‘physician influencer’ and what doctors getting involved in social media earlier in their careers should keep in mind * The business of social media, and how AI can be effectively leveraged to augment your social media presence while still preserving the authenticity that makes content valuable Find more of our content at www.physiciansidegigs.com, our Facebook communities, and our Instagram accounts! This episode is sponsored by our insurance agents directory at Physician Side Gigs, which includes resources for various insurance products, including disability, life, malpractice, home, and auto insurance. This curated list contains brokers who have been used by thousands of members in our communities. Find insurance agents by visiting https://www.physiciansidegigs.com/insurance-agents-for-physicians [https://www.physiciansidegigs.com/insurance-agents-for-physicians].

From Social Media to the Med Device Industry, with Austin Chiang, MD, CMO, Endoscopy, Medtronic

In this episode, Dr. Nisha Mehta is joined by Dr. Austin Chiang. Dr. Chiang is the Chief Medical Officer of Endoscopy at Medtronic as well as well known physician on social media.  They discuss: * How his role at Medtronic in part stemmed from consistently sharing authentic interests and expertise on social media, and his 3Ps for social media success * The role physician executives play in a med device company, how they help bridge clinical realities with business decisions, and skills they need to be effective, including communication skills, public visibility, digital fluency, and business literacy  * How what makes a medical device successful is about so much more than just good technology, and what needs to go right in marketing, distribution, timing, & more * Navigating industry relationships ethically both on social media and clinically, and advice for physicians wanting to get involved with industry Find more of our content at www.physiciansidegigs.com [http://www.physiciansidegigs.com] , our Facebook communities, and our Instagram accounts! This episode is brought to you by the Physician Side Gigs job board. Whether you’re interested in exploring jobs with private practices owned by our physician members or hospital systems, our job board features opportunities directly with the hiring company without having to work with a third-party recruiter, allowing you to control your search under your terms. If you’re considering a move or want to list an opportunity, visit physiciansidegigs.com/job-board [http://physiciansidegigs.com/job-board] to learn more.

Running for Congress as a Physician, with Tina Shah, MD, MPH

In this episode, Dr. Nisha Mehta is joined by Dr. Tina Shah. Dr. Shah is a triple boarded critical care physician, former Chief Clinical Officer of Abridge, policy leader, and advocate who has served in multiple administrations as an advisor to the U.S. Surgeon General, and who is now taking that to the next level by running for office herself.  They discuss: * How she first entered the policy and advocacy world through organized medicine and as a White House Fellow at the Department of Veterans Affairs * How she (along with Dr. Mehta and other physicians in our communities!) helped pass prior authorization reform in New Jersey * What made her decide this was the time to run, and the career decisions she had to make in order to allow her to declare her candidacy * The process of running for office, how fundraising works, and what she’s learned throughout the journey * What she hopes to accomplish in Congress if elected, and how important she thinks it is that physicians have a voice in the future of healthcare If you’d like to learn more about Dr. Shah, check out https://www.drtinashahforcongress.com/ [https://www.drtinashahforcongress.com/]  Find more of our content at www.physiciansidegigs.com [http://www.physiciansidegigs.com] , our Facebook communities, and our Instagram accounts!This episode is brought to you by the contract attorneys directory at Physician Side Gigs. Before you start a new job or renegotiate terms with your employer, it’s critical to have feedback from an attorney who understands physician compensation structures, local market rates, restrictive covenants, and termination clauses to avoid red flags and to give you peace of mind. Find attorneys who regularly work with doctors at physiciansidegigs.com/attorneys [https://www.physiciansidegigs.com/attorneys].

The Evolving Primary Care Landscape (and Where to Begin Fixing It), with Kameron Matthews, MD, JD

In this episode, Dr. Nisha Mehta is joined by Dr. Kameron Matthews, MD, JD, and Chief Health Officer of IMPaCT Care and former Chief Health Officer at CityBlock Health and former Chief Medical Officer of the US Department of Veterans Affairs..  They discuss: * How her unique combination of the MD and JD degrees shaped and supported her throughout her career trajectory * Value based care, direct primary care, and other emerging models within primary care, and pros and cons of each * Whether or not traditional large institutions are the best place for primary care delivery or fixing access to care issues * Where we need to start when trying to fix healthcare, and how it takes reframing what we mean about the practice of primary care * How incorporating technology is going to be key to ensuring access to meaningful care as physician shortages amplify and patient needs increase * What tech companies and institutions are getting wrong when designing solutions for primary care, and how clinicians in tech will play a critical role in fixing this Find more of our content at www.physiciansidegigs.com, our Facebook communities, and our Instagram accounts! This episode is brought to you by the side gigs databases at Physician Side Gigs, a tailored matching service available for free to our physician members. If you’re interested in opportunities such as consulting roles, advisory positions, expert witness work, disability & eligibility exams, AI training projects, and others, we help match doctors with open roles. Sign up for alerts of relevant opportunities that fit your background. Visit the link in our show notes or go to physiciansidegigs.com/side-gigs [http://physiciansidegigs.com/side-gigs] for more information.

Unlocking the Potential of the Clinical Conversation To Address Healthcare’s Biggest Problems, with Shiv Rao, CEO and Co-Founder of Abridge

In this episode, Dr. Nisha Mehta is joined by Dr. Shiv Rao, MD, CEO and Co-Founder of Abridge. They discuss: * Shiv’s journey from clinician to investor to builder, and how being a clinician gives you something that no pure technologist has – the ability to feel the problem firsthand * How the barrier to entry to build something has never been lower, but the barrier to doing it right in healthcare has never been higher * The importance of holding onto your north star tightly, even if the world isn’t ready for it, and surviving long enough for the market to catch up * How this technology is about more than AI scribing, serving as a system of real-time intelligence that works before, during, and after the conversation to save time, restore presence, and connect patients, providers, and payers * The future of AI in healthcare, and the power to actually change the system itself by realigning incentives so that it works for everyone Find more of our content at www.physiciansidegigs.com, our Facebook communities, and our Instagram accounts! This episode is brought to you by the Physician Side Gigs job board. Whether you’re interested in exploring jobs with private practices owned by our physician members or hospital systems, our job board features opportunities directly with the hiring company without having to work with a third-party recruiter, allowing you to control your search under your terms. If you’re considering a move or want to list an opportunity, visit physiciansidegigs.com/job-board to learn more.