Intelligentsia Coffee

Buyer's Notebook: Reintroducing the Intelligentsia i-Marks

23 min · 8. Mai 2017
Episode Buyer's Notebook: Reintroducing the Intelligentsia i-Marks Cover

Beschreibung

Most roasters name their single-origin offerings after the farms on which they are grown or the farmers who grew them. We do some of that. But many of our single-origin coffees are released under Intelligentsia marks, or I-marks, that we apply to each of the origins where we source coffee. Our I-marks invoke gods, angels and saints, animals, plants and minerals, and other sources of inspiration. They may be fun, but the serve a serious purpose as perennial testaments to the seed-to-cup curation you expect from our single-origin coffees. In this Buyer's Notebook episode, our VP of Coffee Geoff Watts explains the what, how and why of our I-marks and wrestles with the suggestion that they may undermine our commitment to transparency. The Intelligentsia Buyer's Notebook: the stories of our coffees in the words of the buyers themselves.

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Episode Buyer's Notebook: Los Delirios Organic Nicaragua Cover

Buyer's Notebook: Los Delirios Organic Nicaragua

Way back in 2004, Daniel Canales made coffee history when his Los Delirios lot became the first certified organic coffee to ever take top honors at a Cup of Excellence competition. Our Vice President of Coffee Geoff Watts bought that lot, and we have never looked back: this year year marks the 14th consecutive season we have purchased organic coffee from Los Delirios and the Canales family. During this Buyer's Notebook episode, Geoff discusses the way the Canales family's dual commitments to coffee quality and environmental sustainability have evolved during that time with Michael Sheridan, Director of Sourcing and Shared Value and the buyer for our current Los Delirios Organic Nicaragua offerings. The Intelligentsia Buyer's Notebook: the stories of our coffees in the words of the buyers themselves.

11. Aug. 201721 min
Episode Buyer's Notebook: Reintroducing the Intelligentsia i-Marks Cover

Buyer's Notebook: Reintroducing the Intelligentsia i-Marks

Most roasters name their single-origin offerings after the farms on which they are grown or the farmers who grew them. We do some of that. But many of our single-origin coffees are released under Intelligentsia marks, or I-marks, that we apply to each of the origins where we source coffee. Our I-marks invoke gods, angels and saints, animals, plants and minerals, and other sources of inspiration. They may be fun, but the serve a serious purpose as perennial testaments to the seed-to-cup curation you expect from our single-origin coffees. In this Buyer's Notebook episode, our VP of Coffee Geoff Watts explains the what, how and why of our I-marks and wrestles with the suggestion that they may undermine our commitment to transparency. The Intelligentsia Buyer's Notebook: the stories of our coffees in the words of the buyers themselves.

8. Mai 201723 min