BD Beyond the Rankings

Disconnect During the Holidays

Hurrah, summer holidays are around the corner! But will you actually be able to get some rest and properly recharge your batteries? Cécile and Jon talk through some of the challenges their clients face when it comes to disconnecting and getting some down time — including how the habit for being overly responsive can develop, and ways to start being more purposeful about when you decide to stay connected.

LinkedIn Cheat Sheet

Like it or not, LinkedIn remains an important tool for visibility — and can be an effective one with the right approach. Cécile and Jon explore how you can develop a more targeted approach to LinkedIn, so that you can use it more efficiently while making yourself seen and heard in a way that feels easier and more natural for you.

Networking With Purpose

Networking: whether you love it or hate it, it is a necessary part of developing your practice — but one that can feel like a frustrating distraction from your core work as a lawyer. But Cécile and Jon are here to help, by exploring how to take a more targeted approach to networking, allowing you to free up valuable time for other aspects of your practice — and making the whole process a bit less daunting.

BD Beyond the Rankings

Think rankings are the be all and end all, the holy grail, the central element of any successful lawyer’s business development strategy? Think again! Cécile and Jon discuss why an over-emphasis on rankings success can be counterproductive, both from a BD perspective and from broader development goals for your practice, as well as what you might consider to ensure that you have a balanced approach to developing your practice.

Set Yourself Apart From the Competition

How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients.