Media Training Meets Story Strategy

Role Models in the Media: How to Learn from the Best

In this episode of Storytelling with a Purpose, Jim DeLorenzo reflects on the importance of identifying media role models — from legendary broadcasters like Johnny Carson and David Letterman to today’s top communicators. Through decades of experience in public relations and media training, Jim shares how learning from the best can help you build confidence, refine your delivery, and develop a more authentic presence whether you’re on camera, on stage, or behind a microphone. Find out how to bring your own personality to the forefront while still taking a few cues from the greats.

Media Training Meets Story Strategy

In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital landscape. Jim and Nora explore the core principles of strategic storytelling—from the neuroscience that makes stories memorable, to the importance of crafting content that builds trust and emotional connection. They also discuss how media training and message clarity intersect, and why preparation, platform awareness, and authenticity are essential for business leaders, entrepreneurs, and content creators alike.

The Podcast Prep You Didn’t Know You Needed

What does it take to be a great podcast guest — or a compelling host? In this episode, Jim DeLorenzo sits down with Vince Quinn, creative director, producer, and podcast entrepreneur, to talk about the importance of media training for both sides of the mic. From preparation to presence, and from storytelling to strategy, Jim and Vince explore how training can turn your podcast appearance (or your show!) into a powerful platform that builds credibility, connection, and momentum.

The Hidden Headlines in Your Story: Media Training in Action

In this episode of Storytelling with a Purpose, Jim DeLorenzo shares a behind-the-scenes look at how he turned a virtually unknown regional event into a media success story — in just seven days. Through a heartfelt case study, Jim walks listeners through his real-world media training process: uncovering a compelling human story, crafting the right message, and generating impactful press coverage. It’s not just about publicity — it’s about clarity, confidence, and connection. Whether you're preparing for a media interview or simply struggling to tell your story effectively, this episode will inspire you to dig deeper and discover the newsworthy narrative within your own work.

Role Models in the Media: How to Learn from the Best

Have you ever seen a competitor on TV or featured in a podcast and thought, “That should be me”? In this episode, Jim DeLorenzo explains how media training can help you get there — and why preparation is the key to confidence. From building your message to rehearsing interviews and studying successful communicators, Jim shares practical tools that get you ready to step into the spotlight, tell your story, and attract new opportunities.