Jimmy's Jobs of the Future
SheerLuxe Founder on Hiring, Creator-Led Media & Selling the Business for £40M Jimmy interviews Georgie Coleridge Cole about building SheerLuxe over nearly two decades into a creator-led digital media business, what she looks for when hiring (culture add, broadcasters/curators/tastemakers), and how the company is structured across editorial, social, content, design, marketing, commercial, and video teams with around 100 staff and strong retention. She explains SheerLuxe’s approach to new channels using gut instinct, prioritizing engagement and the right content “order” by platform, and a people-first model that drives trust and monetization. Georgie details early fundraising before the financial crisis, becoming profitable within about three years, and maintaining disciplined growth. She discusses launching Blush Talent Management to manage internal and external talent, and reflects on selling SheerLuxe to Future for £40M, why she publicized the number, and what she wants to focus on next, including education, ex-offending initiatives, and support for under-16 social media restrictions. Chapters 00:00 Intro 01:47 Sheerluxe Team Structure 03:05 Editorial vs Content Workflow 05:14 Growth Stages and New Channels 08:32 Launching Platforms by Instinct 13:42 Employee Generated Content Origins 17:11 Early Hires and Retention 22:25 Funding and Profitability Lessons 26:38 Leadership Style and Chief of Staff 29:27 Hiring for Culture 30:37 Blush Talent Launch 34:01 Internal and External Roster 34:53 Why Share the Sale Price 39:46 Slow and Steady Growth 42:55 Life After the Exit 45:06 Purpose Beyond Business 51:38 Social Media Age Limits 55:43 Status and Aspiration Shift 01:00:26 Closing Thoughts ********** Follow us on socials! Instagram: https://www.instagram.com/jimmysjobs Tiktok: https://www.tiktok.com/@jimmysjobsofthefuture Twitter / X: https://www.twitter.com/JimmyM Linkedin: https://www.linkedin.com/in/jimmy-mcloughlin-obe/ Want to come on the show? hello@jobsofthefuture.co Sponsor the show or Partner with us: hello@jobsofthefuture.co Check out our clips channel here! ⬇️ https://www.youtube.com/@JimmysJobsClips Credits: Host / Exec Producer: Jimmy McLoughlin OBE Producer: Thuy Learn more about your ad choices. Visit podcastchoices.com/adchoices [https://podcastchoices.com/adchoices]
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