TikTok Ad Strategy: Influencers, Targeting, AI Creative Testing & More

AI For Marketers | Data Analysis | Forecasting Models & More

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Are you a marketer adapting to the fast changing landscape of artificial intelligence? How can use AI tools and chat bots most effectively to optimze your workflow and accuracy? Today, Eric Herzog, Google Ads expert and Acquisition Manager at Jump 450 shares the innovative approaches he has adapted to using AI in areas such as data analysis and reporting, forcasting models, Dynamic Search Ads and Search Term Categorization. #marketingdigital #ai #aitools #googlesearch #growthmarketing #marketingstrategy

TikTok Ad Strategy: Influencers, Targeting, AI Creative Testing & More

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Want to unlock massive scale on TikTok? Well, there is a trick to it and it may NOT behave the same as other channels you run ads on. Today, Shivani Kakkar, Senior Acquisition Manager at Jump 450 shares pro tips in 4 areas of TikTok advertising that will make a big impact on your campaigns. Spark Ads, Interest Targeting, Creative Ad Structure and Leveraging AI for creative testing. #TikTok #TikTokAds #digitalmarketing, #marketingstrategy, #growthmarketing #tiktokadvertise

New Google Ads Control Settings That Actually Work

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Be honest, are you a brand that is afraid to test Google ads beyond brand search? Have you become disillusioned by updates like Demand Gen? BUT, you're probably still saying "Okay Google get to the conversions!" Let’s talk realistically, you need a full funnel strategy to scale but you've been too shy or cynical to test. Today, Zach Larimer, Director of Media Strategy at Jump 450 reveals what we have learned from staying on the cutting edge of testing new updates, tools and strategies from Google. And believe it or not we are seeing Demand Gen in a whole new light with the arrival of new controls and settings that actually drive performance. #searchmax #google #digitalmarketing, #marketingstrategy, #growthmarketing #googlesearch #googlepaidsearch

Google Paid Search: New Tools Explained 2025

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Is Google Search dead? Not yet! AND while everyone else is busy pondering that question, Google has released some new tools for savvy marketers to boost conversions Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog talks us through Google's new tools, Search Max and Bidding Exploration. What are they? What do they do? And who should be testing them?

AI Generated UGC: Case Study & Pro Tips

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes. Does AI generated UGC video even perform for brands? Does it look cheap or fake? How do you get the best performance? Arcads.ai [http://arcads.ai/] came out September of 2024 and there has not been that much information about performance. So, we tested it for ourselves. Senior Creative Director at Jump 450, Chris Ayaz talks us through what we have learned testing Arcads.ai's ai generated ugc video with 15 clients over the past 6 months. What does the data tell us? What industries have we seen it do well in? And what settings/tips are crucial for getting the best perfomance? #aigeneratedvideo #google #digitalmarketing, #marketingstrategy, #growthmarketing #arcads.ai #aiugc