Zac Kinch | Selling a Car for $99 on Black Friday

Bill Demaree | Driving Market Change in Indy

Bill Demaree, Fixed Ops Director for Tom Wood Auto Group, adopted the UVeye System and inspection process at all their locations to level up the customer experience and improve transparency the moment a customer pulls in the service drive. Known for always finding the next big thing, Bill was the first dealer in Indiana to use the UVeye System a few years ago and continues to drive positive change for consumers in the Indy area. Not a paid ad--just a conversation with a new friend!

David Malone | Connecting through Technology

David Malone, VP of Sales at CallRevu, shares how simple technology can improve the quality of conversations we have with our customers. Not a paid ad or brand deal--just a conversation with my friend David!

Zac Kinch | Selling a Car for $99 on Black Friday

Zac Kinch, GM at Bob Rohrman Toyota in Indiana, creates catchy marketing campaigns every month. He shares how organic reach on TikTok and Instagram pulled in 30-40 customers to the store for the Black Friday sale and he shares the thought process behind selling a car for $99.

Logan Plantenga | Organic Social Reach Changes Everything

Logan Plantenga [https://www.linkedin.com/in/logan-plantenga-0071a41a3/] works at https://www.rohrmantoyota.com/ [https://www.rohrmantoyota.com/] in Lafayette, IN as the 'Awesome Experience Rep' who creates the store level content for social media. He shares how organic reach on TikTok and Instagram pulled in 30-40 customers to the store for the Black Friday sale and he shares the thought process behind selling a car for $99.

Megan Newsome | Auto Group Organic Social Strategy

Hannah Busenitz [https://www.linkedin.com/in/hannah-busenitz/]and Megan Newsome [https://www.linkedin.com/in/megan-newsome-287010183/] execute the social media strategy for Ourisman Cars Auto Group [https://www.ourismancars.com/], a Maryland/Delaware/Virginia/DC based auto group with 12 brands and 18 locations. Hannah and Megan focus on social media management, social ad performance, digital design, and more for Ourisman Cars Auto Group. With all 18 locations over a large area, they spend a lot of time traveling to stores to get a physical footprint in each store.This week, a few strategies adjusted were going back to creating purely through video, running all videos through the group level TikTok first, and ways to optimize output from short periods of time in each store. Jordan [https://www.linkedin.com/in/coxjordant/] executed digital marketing consulting this week and is available to help more dealers struggling with strategy and execution.