Keys to Real Estate
In a world where everyone seems to want things to move faster and faster, when it comes to safeguarding your business against fraud, sometimes speed is not what you need. Listen as Eva Velasquez, CEO of the Identity Theft Resource Center, shares insights on how fraudsters now exploit human psychology and trust, making traditional verification methods less effective with Keys to Real Estate host Mary Schuster. They explore how the landscape of fraud and trust is transforming alongside developments in technology and why real estate companies may be able to rebrand their people-centric business model as a major plus in a world that may soon get tired of always talking to machines. Discover practical strategies to reinforce trust, apply friction and adapt to this rapidly changing environment in this episode. Chapters: 0:00 – Introduction 1:15 – The impact of fraud on high-value transactions like real estate 2:26 – Moving from technical exploits to psychological manipulation 4:20 – Recognizing vulnerabilities beyond demographics 7:31 – Embracing friction and trust in digital processes 9:04 – Moving beyond perception-based verification 13:44 - Emotional and trust breaches in identity fraud 20:17 - The risk of rushing transactions and the value of slowing down 24:34 - Restoring trust through personal relationships and transparency 29:29 - Challenging assumptions about transaction speed and urgency 32:05 - The importance of layered, process-based verification For more on the Identity Theft Resource Center: https://www.idtheftcenter.org/ [https://www.idtheftcenter.org/] For the ITRC’s Victim Help Center: https://www.idtheftcenter.org/victim-help-center/ [https://www.idtheftcenter.org/victim-help-center/] Get In Touch… Guest email: itrc@idtheftcenter.org Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]
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