25 Hours with Immy Callister & Lisa Novak
HOW TO CREATE BUYERS IN A SLOWER MARKET When markets boom, almost every agent looks good. But when buyers disappear, confidence drops and listings become harder to move… skill matters again. From Sydney’s ultra-competitive Lower North Shore to becoming a founding shareholder of Realtair, Danny Grant has spent decades studying what actually makes agents win in difficult markets — not booming ones. In this episode, Danny breaks down: * How elite agents create urgency in softer conditions * Why some agents grow while others disappear * The biggest mistakes agents make in slower markets * The psychology of cautious buyers and stubborn vendors * Whether social media is creating better agents — or just louder ones * What separates true operators from agents who only succeeded during the boom This is not a conversation about hype. It’s about what actually works when the market gets harder.
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