25 • Illustrations and Brand Identity

25 • Illustrations and Brand Identity

Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it? Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below! ================ Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020 Hipmunk mascot • http://files.guischmitt.com/iblzdk Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/ ✨ Recommendations ✨ Blush Design • https://blush.design/ The Noun Project • https://thenounproject.com/ Foundation • https://foundation.app/ Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration Field Notes • https://fieldnotesbrand.com/ Featuring Charlie Coombs - Senior Visual Designer Gui Schmitt - Product Designer Sam Beachell - Lead Designer II Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein

24 • Freelance / Agency / In-house Design Career Revisited

When pursuing a career in design, there are many paths that you can take  - which one is the right one for you? Be a freelancer and chart your own path? Find a job on an agency and explore a wide range of assignments with the same team? Get a job on an in-house team and go deep into a problem space? Ah, the dilemma! Tune in, as Karen Muller, Charlie Coombs, Sam Beachell, Tim Dwyer, and Gui Schmitt share their experiences and tips navigating the maze of job opportunities. ✨ Recommendations ✨ Eric Singer Explainer Videos • https://www.youtube.com/watch?v=NvDvESEXcgE&list=PLt-UvOEPhKmgSOcAqtjRSxSUqTrkPvzXo Good One Podcast • https://www.vulture.com/news/good-one-podcast/ LogoLounge Book 12 • https://www.logolounge.com/book12winners Muzli Extension • https://chrome.google.com/webstore/detail/muzli-2-stay-inspired/glcipcfhmopcgidicgdociohdoicpdfc CleanShot X • https://cleanshot.com/ Xbox Game Pass • https://www.xbox.com/en-US/xbox-game-pass Featuring Karen Muller - Senior Copywriter Gui Schmitt - Product Designer Charlie Coombs - Senior Visual Designer Sam Beachell - Lead Designer II Tim Dwyer - Senior Digital Designer Music credit: Christian Gentry, Muzak 1 Edited by: Aaron Goeglein

23 • Black Friday and Cyber Monday 2020 Extravaganza

For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event".  How do we get ready for the big day?  Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞 === 🔗 References === Keepa, Amazon price tracker • https://keepa.com/#! Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020 === ✨ Recommendations ✨ === Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/ Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt Refactoring UI Book • https://refactoringui.com/book/ How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson Oculus Quest 2 • https://www.oculus.com/quest-2/ Beat Saber • https://www.beatsaber.com Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Associate Product Designer Ally Hangartner, Senior Product Designer Bram Oosten, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein

22 • Keeping Up With The Design Trends

Trends in design come and go. But… where do they come from? How do you know which ones are worth paying attention to and not just some fad? Is everything a never-ending cycle? In this episode of the Klaviyo Design Podcast, we discuss how design trends play a role in our work. We also reflect on which upcoming trends in style and user experience are worth paying attention to and which ones are better left behind in the fad category. === 🔗 References === Neumorphism • https://www.justinmind.com/blog/neumorphism-ui/ Neumorphism in-car UI • https://www.theverge.com/transportation/2019/11/17/20967565/ford-mustang-mach-e-electric-suv-specs-price-la-auto-show-2019 Playstations mobile app navigation • https://blog.playstation.com/2020/10/28/introducing-the-new-playstation-app-redesigned-to-enhance-your-gaming-experiences-on-ps4-and-ps5/ 3D illustrations on Dribbble • https://dribbble.com/search/3d Design to prevent misinformation • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html iOS 14 Do Not Track • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html Facebook Frictionless Sharing initiative • https://flatworldbusiness.wordpress.com/2012/10/03/from-trend-to-fad/ How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did • https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?sh=61d0ebca6668 TikTok For You Algorithm Explained • https://www.wired.com/story/tiktok-finally-explains-for-you-algorithm-works/ === ✨ Recommendations === Feedly • https://feedly.com/ Omsom • https://omsom.com/ Watch Dogs: Legion • https://www.ubisoft.com/en-us/game/watch-dogs/legion Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com. If you like the show, consider leaving a review on the Apple Podcasts, it really helps! –––––––––––––––––– Adeniyi Sonoiki, Product Designer Don Ton, Product Designer Guilherme Schmitt, Product Designer Edited by: Aaron Goeglein

21 • Handling Feedback

The journey of learning more always starts with a question. But requesting feedback is only part of the puzzle of building better designs. Properly interpreting any input to our work is just as important. In this contemplative episode Klaviyo designers Gui Schmitt, Marissa Mac, and Robert Yu discuss how to overcome our natural blind spots, reject spontaneous reactions of defense and bring a growth mindset to feedback discussions. ✨ RECOMMENDATIONS ✨ Codenames • https://www.amazon.com/Czech-Games-00031CGE-Codenames/dp/B014Q1XX9S Adobe Lightroom for iPhone • https://apps.apple.com/us/app/adobe-lightroom-photo-editor/id878783582 Sister Sister on Netflix • https://www.netflix.com/title/70157256 Downeast Cider • https://downeastcider.com/ Loom • https://www.loom.com/ Among Us • http://www.innersloth.com/gameAmongUs.php Thanks for the Feedback: The Science and Art of Receiving Feedback Well • https://www.amazon.com/Thanks-Feedback-Science-Receiving-Well/dp/0670014664 Villagers Boardgame • https://www.kickstarter.com/projects/sinisterfish/villagers-card-drafting-and-village-building-for-1 Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com. If you like the show, consider leaving a review on the Apple Podcasts, it really helps!