La Frontera: Bridging Startups and VCs Across the Americas
We sat down with Marcial González Fraga, Founder of Oss, to explore how startup founders can raise capital on their own terms. From launching Mercado Libre’s fintech lending arm to co-founding a startup and leading 100+ investments at Latitud Ventures, Marcial has seen every side of the fundraising table. Now, as a self-described “fundraising sherpa,” he helps founders flip the power dynamic and run their raise with confidence and control. In this episode, we discuss: * How to think like a VC when fundraising * Why even the best founders need a coach * How to keep leverage in your hands during a raise * Marcial’s contrarian takes on follow-on capital and investor alignment * What it means to build a company and a life with purpose You can find show notes, deep dives, and other great content in our newsletter 👉 www.lafronterapodcast.com [http://www.lafronterapodcast.com/] Intro and outro music is Me Quema [https://soundcloud.com/thebsproject/me-quema?si=6dc83074b6664af6a5d62eae8348f56c&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing] by The Berger / Sanchez Project.
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