S04E161 CopyCatch to Stop eCommerce Infringement Profitably with Alan Li & Nicholas Lee

S04E161 CopyCatch to Stop eCommerce Infringement Profitably with Alan Li & Nicholas Lee

Copycats do not just steal a product. They steal momentum, cashflow, and confidence. When Alan Li’s e-commerce brand went viral during COVID, hundreds of counterfeit and knockoff listings appeared across Amazon and other marketplaces, undercutting price and pulling sales away fast. The worst part was not only the revenue drop, but watching stolen photos and even cause marketing get reused by strangers who faced zero real consequences.  We sit down with Alan and his attorney, Nicholas Lee, an intellectual property and business lawyer with more than 20 years of experience, to explain what actually works when DMCA takedowns turn into whack-a-mole. Nick breaks down Schedule A cases in plain English: how one lawsuit can name dozens or hundreds of online infringers, why these cases often focus on foreign sellers, and how tools like injunctions and potential asset freezes can create real deterrence. We also dig into how to think about an enforceable IP portfolio, including trademarks, copyrights, patents, and trade secrets, so your brand has teeth when it is time to act.  Then we get practical about speed and scale. Alan and Nick explain how Copycatch uses AI and automation to find sellers, expand target lists across platforms, and build consistent evidence packages that can cut early-stage legwork dramatically, helping firms take on more IP enforcement work and helping brands protect future sales. If you care about e-commerce brand protection, Amazon counterfeit enforcement, and AI legal tech, this conversation lays out the strategy.  Reach Alan & Nick here: https://copycatch.ai alan@copycatch.ai nick@copycatch.ai Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

S04E160 Empathy, Culture, & Strength for a Successful Firm with Megan C. Kiefer

“All-gas no-brakes” sounds like a slogan until you hear what it looks like in real cases. We’re joined by Megan Kiefer, a Louisiana trial attorney known for relentless advocacy, a client-first philosophy, and a courtroom reputation that helps her team recover serious value for people who are having the worst day of their lives. Megan shares the leadership story behind her firm’s growth, from taking an out-of-state job to escape nepotism, to traveling the world on a shoestring budget, to coming home and transforming a family practice into a thriving plaintiff-side personal injury and high-stakes litigation shop. Along the way, we dig into what actually drives results: preparing for trial at the beginning, pressing discovery, telling a client’s story with clarity, and earning the kind of credibility that insurance companies cannot ignore. We also get specific about law firm culture, retention, and sustainable leadership. Megan explains why she hires for values, pays over market to keep A-players, and protects the client experience at every step. She’s candid about boundaries and lawyer mental health too, including taking real vacations, deleting email apps, and normalizing “I’m not available” so you can show up at your best in court and at home. On the marketing side, we talk law firm branding, Google Local Services Ads, SEO feedback loops, and why “database reactivation” and an authentic newsletter can outperform louder tactics. Reach Megan here: https://www.kieferlaw.com/ Instagram: @kieferkieferlaw; @mylawyermegan https://www.linkedin.com/in/meganckiefer/ Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

S04E159 The AND Approach for a fuller life as a Law Firm Owner with Gary Mitchell

If you’re running a law firm that depends on you for every decision, every client relationship, and every late-night “quick task,” you’re not leading a business you’re carrying a bottleneck. Marilyn Jenkins sits down with law firm coach Gary Mitchell, founder of OnTrac® Coach and creator of the Law Firm Xelerator™ Program, to unpack the leadership shifts that turn a busy practice into a firm that actually supports your life. We dig into the traits many lawyers share like perfectionism, control, and risk aversion and why those strengths in legal work can become weaknesses in law firm management. Gary shares a practical framework for delegation that doesn’t create chaos, including clearer instructions, permission to ask questions, and follow-up before the deadline. We also talk hiring strategy, why attitude and coachability often beat raw credentials, and how to build the right team and the right systems so you can “press play” instead of being the constant point of failure. You’ll also hear a direct challenge to the billable-hour reflex and a case for value-based billing that aligns pricing with outcomes clients actually want. Along the way, Gary explains the core idea behind his upcoming book, The And Approach: how to grow your law firm and gain more freedom at the same time through mindset, self-care, leadership, practice management, HR, and marketing. Reach Gary here: https://ontraccoach.com/ https://www.linkedin.com/in/garyemitchell/ https://www.instagram.com/ontrac_coach/ https://www.facebook.com/ontraccoach# https://www.youtube.com/@ontraccoach4514 Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

S04E158 Navigating Complex Life Insurance Claims with Stephanie Prestridge

Your family can pay every premium on time and still get a letter that says, “We’re not paying.” That moment is where estate planning meets the hard reality of life insurance claims and it’s exactly what we dig into with Stephanie Prestridge, founder of Lineage Law and co-founder of Life Claim. We talk about the behind-the-scenes mechanics that drive life insurance claim denials and delays, including the two-year contestability period and how insurers can revisit medical records even when the death has nothing to do with health. Stephanie explains why the paperwork can feel like an attrition game for grieving families, what not to say on “helpful” calls from an insurance company, and why the fine print matters more than most people realize. We also break down the most common planning mistakes: mixing up the insured, owner, and beneficiary, assuming a will controls a policy, and forgetting to update beneficiary designations after divorce, remarriage, or new family members. Stephanie shares practical steps to protect your loved ones, what it means to challenge a questionable denial, and why a DIY appeal, especially one generated by AI, can permanently damage your chances. Reach Stephanie here:  www.lifeclaim.com Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins

S04E157 Your Intake Costing Your Firm Thousands. Fix It with Sou Bounlutay

You can buy leads all day and still feel like your phone is ringing for someone else. That’s the painful reality behind a stat that should make every law firm owner pause: many firms lose the majority of the clients they already paid to acquire, not because the marketing failed, but because intake failed. We sit down with Sou Bounlutay, founder of Zinger Consulting, to unpack what actually happens between “Hello” and a signed fee agreement. We dig into why lead source changes the entire conversation, how cold leads from lead generation behave differently than warm leads from SEO, websites, and Google Local Service Ads, and why treating every inquiry the same destroys consultation conversion rates. Sou also explains the mindset shift that unlocks results: stop running “legal consultations” up front and start running a legal enrollment conversation with a clear structure and purpose. From there, we get practical. We talk about the first three seconds on the phone, removing friction like complicated phone menus, and how to stabilize a high-emotion caller in family law or criminal defense before you ever try to move the process forward. We also cover speed to lead, why web forms can quietly waste great opportunities, how after-hours responsiveness affects ad performance, and the key metrics that reveal whether your bottleneck is contact rate, scheduling, or follow-through. Reach Sou here: Book: Little Black Book of Legal Enrollment https://amzn.to/48ug3z1 https://www.gozinger.com/ Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall Leadership In Law Podcast with host, Marilyn Jenkins  Powered by Law Marketing Zone® https://lawmarketingzone.com A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right. Subscribe on your favorite Podcast listening platform! Like, Share, and Review us! #leadershipinlawpodcast #leadershipinlaw #lawmarketingzone #marilynjenkins