Life & Leadership with Kim Williams

Episode 98 | The Programs That Changed Everything: The Power of Engaged Giving

13 min · 30. Juni 2026
Episode Episode 98 | The Programs That Changed Everything: The Power of Engaged Giving Cover

Beschreibung

The number of donors giving less than $500 annually dropped by 5 percent in 2024. Large in-person galas and traditional direct mail are declining in effectiveness. But volunteerism is up 7 percent. Monthly giving programs are growing. Corporate social responsibility budgets are increasingly shifting toward employee engagement experiences, not just corporate check-writing. What donors and corporate partners want right now is not just a receipt and a thank-you letter. They want a meaningful connection to the work. Organizations that design giving programs around that desire are seeing dramatically better retention and dramatically stronger relationships. Today, we explore the power of engaged giving.

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Episode Episode 98 | The Programs That Changed Everything: The Power of Engaged Giving Cover

Episode 98 | The Programs That Changed Everything: The Power of Engaged Giving

The number of donors giving less than $500 annually dropped by 5 percent in 2024. Large in-person galas and traditional direct mail are declining in effectiveness. But volunteerism is up 7 percent. Monthly giving programs are growing. Corporate social responsibility budgets are increasingly shifting toward employee engagement experiences, not just corporate check-writing. What donors and corporate partners want right now is not just a receipt and a thank-you letter. They want a meaningful connection to the work. Organizations that design giving programs around that desire are seeing dramatically better retention and dramatically stronger relationships. Today, we explore the power of engaged giving.

30. Juni 202613 min
Episode Episode 97 | From $20,000 to Six Figures: What North Texas Giving Day Taught Me About Community Trust Cover

Episode 97 | From $20,000 to Six Figures: What North Texas Giving Day Taught Me About Community Trust

For four consecutive years, the number of individual donors to American nonprofits has declined. The steepest drop is at the bottom of the pyramid, donors giving under $500. At the same time, major donor and corporate giving has grown, which means total revenue numbers can look stable even as the base of community support is quietly eroding. That erosion matters more than the dollar amount. A broad, active community of small donors is one of the most important signals of organizational credibility you can send to foundation funders, government partners, and major donors. It says: this organization matters to people, not just to institutions. Today, we talk about how to stop the decline and invest in the future.

23. Juni 202615 min
Episode Episode 95 | The Funding Cliff Is Real: How Help Your Nonprofit Avoid It Cover

Episode 95 | The Funding Cliff Is Real: How Help Your Nonprofit Avoid It

The era of reliable federal and state funding for social service organizations is ending. Not pausing. Ending. The Nonprofit Finance Fund's 2025 survey found that 36 percent of nonprofits ended 2024 with an operating deficit, the highest figure in a decade. More than half have three months or less of cash on hand. At the same time, the number of individual donors has declined for four consecutive years. We are in a sector where costs are rising, demand is up, federal appropriations are shrinking, and the donor base is getting smaller. That is not a temporary storm. It is a structural shift. Today, we are going to talk about how to address it and avoid it. Kim offers three strategies for going from vulnerability to sustainability.

9. Juni 202624 min