Lines in the Water Podcast
Building a fishing lure company isn't easy—but Chris Esquivel is chasing that dream one cast at a time. In this episode of Lines in the Water Podcast, Chris shares how his love of fishing inspired him to launch Triple Target Lure Company, where he hand-pours garlic-scented soft plastics designed for Texas inshore anglers. The crew discusses custom lure design, targeting redfish, trout, and flounder, tournament fishing, memorable days on the water, and why confidence in your lure matters just as much as color. If you're passionate about saltwater fishing or curious about what goes into creating a new fishing brand, this episode is one you won't want to miss.
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