Navigating Link Building in the AI Overview Era

Navigating Link Building in the AI Overview Era

Link Building Ideas [https://linkbuildingideas.com/] | Episode: Navigating SEO in the AI Overview Era In this roundtable episode, Jeremy Rivera [https://jeremyriveraseo.com/about/] and guests dig into what's actually happening in search right now — from the real-world traffic impact of AI Overviews to the evolving role of paid search, audience building, and personal brand in a more volatile SEO environment. Topics covered: * The click drop phenomenon: why impressions are rising while organic clicks fall * Which verticals are feeling the AI Overview impact most acutely * Why SERP analysis has become non-negotiable for modern SEO strategy * How Google Ads strategies are shifting in response to AI-driven SERP changes * The case for high-intent, local keyword targeting in paid search * Why audience ownership may be the most durable SEO asset you can build * The LinkedIn personal vs. business page engagement gap — and what it means for your strategy About the Podcast Link Building Ideas [https://linkbuildingideas.com/] is a periodic podcast from SEO Arcade [https://seoarcade.com/] featuring insights from Jeremy Rivera [https://jeremyriveraseo.com/about/] and guests on building links, trust, and authority in today's search environment. Jeremy is also a published SEO author [https://www.amazon.com/stores/Jeremy-Rivera/author/B0DS97FG1X?ref=ap_rdr&shoppingPortalEnabled=true], host of the Unscripted SEO Podcast [https://unscriptedseo.com/], and co-host of the Unscripted Small Business Podcast [https://unscriptedsmallbusiness.com/].