Building Brand Love at Scale

Building Brand Love at Scale

Making New Possible continues with Mark Meisner, Vice President of Marketing at Kwik Trip, who shares how the brand has transformed its marketing into a nimble, in-house operation built for speed and connection. At the core is a simple goal: build brand love, knowing that loyalty drives everything else. Through authenticity, humor, and a willingness to trust his team,  especially younger voices on social, Kwik Trip has created content that resonates. From live event sponsorships to “money-can’t-buy” experiences, their approach focuses on real engagement, not just reach. Join host Angela Damiani for a conversation that explores how strong operations bring the brand to life in-store and how convenience retail is evolving into a more food-forward, experience-driven space.

Rethinking Innovation, Entrepreneurship, and the Work in Between

Making New Possible continues with Glenn Reid, Co-Founder of Beluga Navigation Systems. As a serial entrepreneur and former Apple engineer, he challenges how we define innovation and entrepreneurship. He draws a clear line between the two — innovation as the pursuit of new ideas, and entrepreneurship as the act of building something real — arguing that not every idea should become a business. Glenn explores how frustration fuels meaningful innovation and why large organizations often struggle to support it. From performative “innovation labs” to the pressure of short-term results, he unpacks what gets in the way of real progress. The conversation ultimately turns to execution: why focus matters more than endless ideas, how strong teams are built, and what it takes to turn insight into something lasting. Join host Angela Damiani for a grounded, candid look at how innovation actually works.

Reimagining a Historic Space into Something More

Making New Possible continues with a conversation rooted in vision, adaptability, and the art of building experiences, featuring Adam Powers, Founder and CEO of The Argo. For Adam, The Argo isn’t just a music venue — it’s a reimagined destination. What was once the historic Fox Bay Theater has been transformed into a multi-use space designed to serve both artists and the community. His approach blends creativity with practicality, building a model that works beyond show nights by combining live music, a full-service restaurant and lounge, and a flexible event space for everything from private gatherings to community programming. He shares why sound quality and intentional design were foundational from day one, how early operational missteps led to smarter, more community-driven decisions, and what it really takes to adapt in real time. From reworking service models to navigating the constraints of a historic building, every challenge became an opportunity to refine the vision. Adam also explores the balance between preservation and reinvention — honoring the legacy of a 1951 theater while making bold changes to create something entirely new. Along the way, he highlights the importance of strong partnerships and trusting your instincts when building something that doesn’t have a clear blueprint. Join host Angela Damiani for a conversation about creating spaces people want to be part of, designing for experience over transaction, and what it means to build something that truly brings a community together.

Crafting Stories That Cut Through the Noise

Making New Possible continues with a conversation grounded in creativity, discipline, and the business of impact, featuring Eric Didier, Co-Founder of Media Bolt Productions. For Eric, storytelling isn’t just about beautiful visuals — it’s about creating something that makes people feel and moves brands forward. At Media Bolt Productions, the work lives at the intersection of artistry and results. Their philosophy is simple: “We’re the experts in our field, you’re the experts in yours. The intersection of that Venn diagram is where we’re going to put a beautiful piece together.” He explores why storytelling is an essential lever in a marketing landscape crowded by automation and AI, how preparation and pre-production make up 90% of a successful short film, and how AI can be used as a tool — not a replacement — to enhance creativity. From robotic arms in short films to AI-powered audio cleanup, technology becomes an amplifier, not the artist. Join host Angela Damiani for a conversation about strategic storytelling, balancing craft with KPIs, and how creating content that truly resonates can make new possible.

Redefining Connection Through Comedy

Making New Possible continues with a conversation rooted in joy, gathering, and the power of shared experience, featuring Matt Kemple, Co-Founder and Owner of The Laughing Tap and Executive Producer and Founder of the Milwaukee Comedy Festival. For Matt, comedy isn’t just entertainment; it’s infrastructure for connection. At The Laughing Tap, the mission goes beyond the stage lights and punchlines. It’s about creating intentional space where people can come together, laugh out loud, and remember what it feels like to be in a room with one another. He explores why connection isn’t a bonus – it’s the point. Why joy isn’t a byproduct – it’s the purpose. And how there’s a real difference between laughing alone at a screen and laughing shoulder-to-shoulder in a crowded room. Join host Angela Damiani as we talk about comedy as community-building, the courage to create gathering spaces, and how sometimes getting people in a room together can make new possible.