Marketing Sandbox

What Makes a Good Tech Story?

Founded in 1998, Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively. SWMS interviews editors and studies their work. We then produce research and analysis that helps tech PR pros land coverage today and build relationships for the long run. SWMS serves PR agencies and tech brands headquartered in the U.S., Canada and Europe. Joining Ziff-Davis' PC Week in January 1984, six weeks before the publication's launch, Sam served as a reporter and news editor before becoming editor (March 1987), editor-in-chief (October 1989) and editorial director (October 1992). He resigned from Ziff-Davis in April 1998 to launch SWMS.

How COVID-19 Changed B2B Tech Sales Cycles

Michael Ingram has built commercial infrastructure for dozens of organizations over the last 10 years, with a focus on high-growth B2B technology companies.  He previously led sales operations, business development, and sales development teams at Axial, an online network connecting the buyers and sellers of private companies.  Prior to Axial, Michael led enterprise sales operations and strategy at Zocdoc, helping structure the systems and processes to scale the sales and success organization to over 250 team members.  Before recognizing his passion for startups, he spent 4 years in management consulting for pharmaceutical and biotechnology companies with ZS. Download the report here: https://bit.ly/3hSqEcb

Diving Deep into Muck Rack’s Annual State of Journalism Report

Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It’s used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Listen as we discuss Muck Rack’s annual state of journalism report to understand the biggest takeaways from this year’s survey and what results surprised them the most. Download Muck Rack's report here: https://info.muckrack.com/state-of-journalism-2021

How 2020 Impacted PR

We wanted to take a moment and look back at how 2020 impacted the PR industry and get our experts’ opinions on how we’ll fare going into the new year. Joining us today is Diane Schwartz, CEO of Ragan Communications, a leading media company that serves communicators worldwide;  and Rick Gould, managing partner of Gould+Partners, a New York-based consulting firm specializing in Mergers & Acquisitions of creative service firms.

Solving Broader Issues with Tech; An Interview with Clarity

Meiling Gao is the Chief Operating Officer at Clarity where she is building relationships with government and corporate partners to transform how air quality data is collected and used. She was previously a USAID Global Development Fellow in Colombia and a Fulbright Scholar in China where she conducted research on the impacts of urban development on air quality and health.