Marketing Vanguard

Building the Most Agile, Adaptable and Resilient Marketing Team: The Jennie Weber Way

In this episode of Marketing Vanguard, we sit down with Jennie Weber [https://www.linkedin.com/in/jennie-weber-31802531/], Chief Marketing Officer at Best Buy to talk about all things iconic. From the non-linear approach it takes to build a legacy brand to the critical importance of adaptability and resilience in marketing teams today, Jennie breaks down the strategies that have helped her and her team at Best Buy stay ahead of the curve (and stand the test of time).  Tune in for actionable insights on weathering one of retail’s most dynamic periods.  What You'll Learn: * How to build a customer-first decision-making framework that becomes embedded in organizational culture * Why adaptability and growth mindset trump traditional team expansion and contraction in volatile markets * How learning from setbacks can become your true competitive advantage * The strategic value of retail media networks beyond ads * How to identify and activate "passion points" for authentic brand partnerships based on cultural momentum * The resurgence of physical retail as a differentiator in the AI era * Why creator partnerships and influencer storefronts unlock authentic brand storytelling Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [http://awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Marketing as a Profit Center featuring Llibert Argerich

Llibert Argerich [https://www.linkedin.com/in/argerich/], Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable growth without breaking the bank. If you’re looking to do more with less and transform your marketing team into a business enabler, this conversation is for you.   What You'll Learn: * How to reframe marketing budgets as profit drivers * Why it’s critical to shift from being a marketing practitioner to an enabler who removes barriers * The Local Market Strategy Framework for hyper-local industries - reducing risk while building brand equity responsibly * How to leverage AI for product-market fit as your primary marketing engine and fuel brand awareness * The discipline of constraint-driven innovation - protecting profitability while still investing in brand-building initiatives * How to build cross-functional credibility with CFOs and leadership, positioning marketing as a strategic partner, not a department seeking blank checks. Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [http://awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How Experiential Marketing Uncovers Hidden Profits ft. Kristen Lauria

Kristen Lauria [https://www.linkedin.com/in/kristenlauria/], Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membership models, strategic partnerships, and its marketing team has everything to do with it.  This conversation serves as a critical reminder of a good marketer’s core responsibility: translating complex business ideas into powerful customer value.  What You'll Learn: * How to leverage technical expertise to translate complex products into compelling market offerings * The evolution of private aviation marketing from product-focused to solutions-based approaches * Why membership models require "customer centricity on steroids" in luxury travel services * How to build trust-based marketing strategies for high-net-worth audiences * How to balance B2B, B2C and B2B2C marketing approaches in luxury services * The strategic importance of brand partnerships in elevating customer experiences * How to lead marketing transformation through pace-setting and coaching leadership styles Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [http://awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

How Infosys’ CMO Sumit Virmani Is Making B2B Marketing an Emotional Affair

Sumit Virmani [https://www.infosys.com/about/management-profiles/sumit-virmani.html], Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption.  In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue global tech brand and what the marketing team has to do with growth. What You'll Learn: * How to leverage financial acumen to build stronger relationships with the C-suite and drive marketing success * Why creating emotional connections is equally important in B2B marketing * The Navigator Framework for building long-term client relationships in tech consulting * How to balance short-term business objectives with long-term brand aspirations * Why AI represents a disruptive rather than incremental shift in marketing capabilities * Why 95% repeat business proves the value of deep institutional trust in B2B relationships * The three-pillar approach to modern CMO leadership: building business trust, developing strong teams, and maintaining market presence Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [http://awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Inside the Mind of a University CMO: Ethan Braden on Turning Texas A&M into a National Brand

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden [https://www.linkedin.com/in/robertethanbraden/], Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands. Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think like modern brands, and how collaborations, from NASCAR to Dude Perfect, can open new doors for engagement and national relevance. This conversation is a masterclass in brand building that applies far beyond academia. What You'll Learn: * How to transition corporate marketing expertise into higher education. * The strategic difference between driving student demand and building national reputation. * How to craft a brand narrative rooted in mission, culture, and community. * Why understanding your “product” and your audience defines long-term success. * How collaborations and partnerships expand reach and relevance. * How AI and technology are reshaping marketing team structures. * The leadership mindset needed to turn institutions into admired brands. Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [http://awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.