Marketing Vanguard

Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan [https://www.linkedin.com/in/kogankarina/], CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce. What You'll Learn: * How immersive experiences can increase customer acquisition by 67% through truly incremental reach * Why the transition from 2D to 3D commerce mirrors the evolution of online video advertising * The framework for implementing immersive technology without disrupting existing customer experiences * How to leverage gamification and loyalty programs within 3D environments to drive engagement * The importance of focusing on innovation rather than competition when building disruptive technologies Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson [https://www.linkedin.com/in/ericjgibson16/], Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bond and Steph Curry to meeting modern golfers where they are, this conversation offers valuable insights into brand elevation, purposeful partnerships, and navigating the evolving landscape of golf culture. What You'll Learn: * How to reposition a legacy brand from selling products to selling confidence and performance * The strategy behind balancing professional endorsements with authentic product adoption * How to leverage collaborations (like Steph Curry and James Bond) to drive brand relevance without compromising core values * The framework for adapting marketing approaches as golf becomes more diverse and accessible * Why YouTube and non-traditional content are becoming more important than traditional golf media Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick [https://www.linkedin.com/in/amy-tunick-b6412b/], CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival. With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries. What You'll Learn: * How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewership * Why movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scale * How brands can leverage theater lobbies and pre-show experiences for immersive marketing activations * Why horror films and multi-generational content are driving current box office trends and audience engagement * The innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertising * How NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effects * The evolving relationship between theatrical releases and streaming platforms in driving audience engagement Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What if you could transform a 100-year-old heritage brand into a modern cultural phenomenon? In this episode of MVG - Marketing Vanguard, host Jenny Rooney sits down with Matt Navarro [https://www.linkedin.com/in/matt-navarro-a527b612/], President of Stanley 1913, to explore the company's remarkable evolution from worksite essential to viral sensation. Learn how Stanley 1913 maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning. Whether you're a marketing leader looking to revitalize a legacy brand or seeking insights on connecting with Gen Z consumers, this conversation reveals the delicate balance between honoring heritage and driving innovation. Tune in to discover how authenticity, sustainability, and cultural connectivity can transform a traditional brand into a modern lifestyle icon. What You'll Learn: * How Stanley executed a successful brand transformation by pivoting from utility to lifestyle positioning * The strategy behind building sustained momentum versus chasing viral moments * Why genuine partnerships matter—and how a surprising lifelong fan, Lionel Messi, became part of the story. * How to maintain brand relevance by staying connected to youth culture and emerging trends * The framework for expanding into adjacent categories while maintaining brand integrity * Why sustainability should be a foundational business principle rather than a marketing trend * The importance of emotional connection in building lasting consumer relationships Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch [https://www.linkedin.com/in/ehamlisch/], EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing. Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning. In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, about the company's strategic shift to experiential travel, their new "Retrain Travel" campaign, and how they're modernizing the 50-year-old brand for a new generation of travelers. What You'll Learn: * How to transform a legacy transportation brand into a modern hospitality experience * Why balancing awareness and lower-funnel marketing is crucial for attracting new customer segments * The strategic approach to selecting and empowering agency partners to push creative boundaries * How to leverage brand collaborations and partnerships to enhance customer experience * Why investing in physical product innovation (like the next-gen Acela) is crucial for brand transformation * How to position sustainable travel options without exploiting competitors' challenges * The framework for integrating AI into customer service while maintaining human-centric experiences * How to balance government oversight with commercial innovation in a public-private organization Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.