Matt & Matt

Welcome to Matt & Matt - Talking London, Boye & Company, Optimizely, and AI

1 h 3 min · 1. März 2026
Episode Welcome to Matt & Matt - Talking London, Boye & Company, Optimizely, and AI Cover

Beschreibung

Matthew Garrepy and Matthew McQueeny kick off their inaugural show, laying out the mission of the show, and touching on McQueeny's trip to London for a Boye & Company conference, Optimizely, Artificial Intelligence's effect on everything, MACH Alliance, new trends from CMSCritic.com [http://CMSCritic.com], and so much more!

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Alle Folgen

5 Folgen

Episode Matt & Matt #5: AEO, AI Visibility & the Future of CMS Cover

Matt & Matt #5: AEO, AI Visibility & the Future of CMS

Fresh off the Boye & Company Digital Leaders meetup in NYC, Matt McQueeny and Matt Garrepy unpack the biggest shifts happening across AI, CMS, DXP, and digital marketing. This episode dives deep into: • Answer Engine Optimization (AEO) and AI visibility • Why AI has moved digital experience “from the backlog to the boardroom” • The rise of agentic AI and AI-first platforms • Build vs. buy in the modern CMS ecosystem • Why enterprises are reevaluating their software stacks • Human creativity vs. AI-generated content • The future of Sitecore, Optimizely, Contentful, Kontent.ai [http://Kontent.ai], Umbraco, and more Recorded between NYC and Frankfurt, this episode also features takeaways from Vimeo HQ, Boye & Company events, CMS community conversations, and the evolving future of enterprise digital experience.

13. Mai 202654 min
Episode Matt & Matt #4: Optimizely, Adobe, AI Workflows, and the Human Side of Digital Experience Cover

Matt & Matt #4: Optimizely, Adobe, AI Workflows, and the Human Side of Digital Experience

Matt Garrepy of CMS Critic and Matthew McQueeny of iMedia reconnect for a wide-ranging conversation about the fast-moving CMS and DXP landscape. This episode covers Matthew’s takeaways from the Optimizely Roadshow in New York, including the rise of Opal and agentic AI, before shifting into a larger conversation about Adobe Summit, AEM, content marketing platforms, composability, and the ongoing tension between enterprise suites and more flexible digital ecosystems. The Matts also recap their recent Boye & Company peer group meetings in San Jose and Austin, where conversations moved beyond CMS into AI workflows, Claude Code, sales enablement, digital transformation fatigue, and the real value of in-person community. Along the way, they touch on Sitecore, Contentful, Contentstack, Silicon Valley, open source CMS, Cloudflare’s EmDash, HubSpot’s AEO push, and why AI may be mainstreaming the very work this industry has been doing for years.

19. Apr. 202648 min