Build Your Retail or Wholesale Business - Melissa Robbins

Build Your Retail or Wholesale Business - Melissa Robbins

Online and in-store sales guru, Mel Robbins, tells Anne how to take your product to market and price it right to grow your successful retail or wholesale business. Don't miss this one!! Melissa has built multi-million dollar businesses and helps people like you grow to 5 figure profitable monthly sales. Listen out for Mel's 3 takeaways! 1.     Get pricing right  Action: know exactly the cost of the product ACTION: Make sure you are not guessing anything.  Get accurate information about the cost of your goods and use a spreadsheet!   2.     Understand who your customer is: Action: Find out Where, what and who are your customers ACTION: Do your research, ask questions and be curious.   3.     Spread your eggs across baskets: Action: Start with one channel, then after that create more ACTION: Don’t restrict yourself to one sales channel ongoing. Diversify with at least 2 as early as possible. This will help with consistency in sales. Learn more about Melissa Robbins [https://rufflementoring.com/profiles/melissa-robbins/] Brought to you by Ruffle Mentoring [https://rufflementoring.com/]

Become a Brand Powerhouse - Janine Manning

Imagine a world where you confidently embrace your unique strengths, and operate at the bubbling point of your true potential. With the magic of that X factor that sets you apart, you have a clear vision of the impact you want to make and a strategy to do so. Our mentor today is none other than the amazing Janine Manning sharing the secrets to creating your own brand powerhouse. Your 3 Actionable Takeaways 1.    Your Core Values sit at the heart of who you are and are vital to feeling grounded and strong. Connect with them and use them to guide you in making important decisions in your career, business and personal brand.  ACTION: Download Janine’s Free Compass Values Workbook [https://rufflementoring.com/profiles/janine-manning/] 2.  Your Strengths bring you flow, mastery and confidence. Identify them, maximise them, and always do more of them. Your Strengths are where your best work comes from and what your personal brand will become known for.  ACTION: Visit the Gallup website and take their Clifton Strengths Assessment – the report and resources are world-class and will help guide you through exploring your Strengths.  Take the Gallup Clifton Strengths Assessment here. [⁠https://www.gallup.com/cliftonstrengths⁠]   3: Make Balcony moments a daily part of your routine as it creates a space to pause, connect with your inner thoughts, and get some distance from the day for greater clarity. It’s the perfect way for micro realignments to make aligned decisions that work for you and your personal brand. ACTION: Place a reoccurring calendar date in your diary every day and use that time to pause and reflect on how fulfilled your values are today, how to use your strengths better, ponder an intention, or unpack a situation you are working through.   Learn more about Janine here [https://rufflementoring.com/profiles/janine-manning/] Brought to you by Ruffle Mentoring [https://rufflementoring.com/]

Digital Marketing Secrets & Stories - Leanne O'Sullivan

Anne interviews Digital Marketer, Leanne O’Sullivan encourages a shift beyond demographics to consider where your audience engages online and what they aspire to achieve. Underscoring the importance of having digital knowledge to make informed marketing decisions, Leanne also shares first hand her own stories and struggles and encourages self-compassion. Your Actionable Takeaways 1. Who are you speaking to? (identify the ideal audience and what they want, then how what you sell aligns with what they want and where they play online.) This is critical to be very clear on. We often get the wobbles with it, especially when cash flow seems to dictate direction. On Leanne's profile page you can access this tool [https://rufflementoring.com/profiles/leanne-osullivan/]which might be helpful with this process. Please go beyond thinking about demographics and lean into where people play, what they read and what they are striving for - these will give you clues about how you might need to modify the language in your offers to connect with them.  2. Improving your digital literacy  We recommend my ebook - the Digital Compass, to help get your head around a framework to be applied across your unique digital ecosystem. Here’s her ebook how to have a successful marketing strategy [https://rufflementoring.com/profiles/leanne-osullivan/] is on her page. Whilst we don’t all need to be digital marketers, in today’s digital-first world, we do need to have understanding and some skills to make better decisions around what we might do with our marketing and what we are better placed to outsource. You can’t expect a VA to have all your answers when you aren’t asking the right questions. 3. Don’t be so hard on yourself (we are clever sometimes; we need to sit back and respect that). As a fellow digital immigrant - I understand that it might seem like digital natives have the edge when it comes to digital marketing, but we often might also think that these young guns have the answers. Know that you, too, have the answers, especially if you have something that can’t be bought: experience. No matter the platform, the people remain people; we need to dip into that when we leverage digital tools. Learn more about Leanne O'Sullivan [https://rufflementoring.com/profiles/leanne-osullivan/] Brought to you by Ruffle Mentoring [https://rufflementoring.com/]

From Start Up to Scale Up - Fiona Clark

From a global career to establishing herself as a sought after business growth specialist for small business, Fiona Clark's story is both informational and inspirational. Your host, Anne Wicking, delves into Fiona's secrets and business strategies - as a business owner you will enjoy her take on growing your sales! 'Been there done that' - Fiona Clark speaks from her own experience in starting up and scaling up many small to medium businesses - including her own! Specialising in sales & marketing, Fiona explains how the right systems, in the right order, will attract your best clients and streamline your operations. This strategic sequencing will not only grow your business but prevent burnout from overwhelm and the interminable ‘juggling’ many women find themselves having to do. AND... say goodbye to old fashioned sales systems and scripts - sales doesn't have to be hard! Listen for Fiona's 3 Actionable Takeaways. 1. Make each day and month count * Look at what you want to achieve * Figure out what you need to spend your time * Get clear on what you need to do 2. Keep up with your sales and marketing * Keep thinking around where your pipeline comes from, even if you have enough clients in that moment * What are the ways you can generate interest in what you do, online or off line 3. Get help * Be prepared and be open to bringing people into your business either an expert in a specific area of your business ie website, or a growth coach, a mentor * Learn from others expertise, ie read, youtube, blogs, podcasts, audio books Connect with Fiona Clark [https://rufflementoring.com/profiles/fiona-clark/] Brought to you by Ruffle Mentoring [https://rufflementoring.com/]

How to Engage Your Audience - Amanda Gore's Speaker Secrets

Wow, listen to this interview with top global 50 speaker and mentor, Amanda Gore!   Amanda shares secrets, stories and strategies to connect with your audience (and yourself) to find joy, authenticity, and balance - both on and off stage  Listen to Amanda share Key Elements for Leaving a Lasting Memory:** Watch and engage with the audience, using non-verbal cues such as face, voice, body, and location. Mastering hand gestures, strategic pauses, and looping back to close all points made in a speech is vital.  Amanda and Anne discuss key elements for engaging with your audience, using non-verbal cues, tapping into the group's ‘vibe’, and connecting heart-to-heart through genuine engagement. Amanda shares how she underwent deep personal work to slow down, recover, and rediscover inner energy. This allowed her to align her stage persona with her off-stage self, resulting in a deeper audience connection and response. Key Takeaways 1. Give yourself permission to stop and rejuvenate yourself! To relax and recover. Recognise how you are feeling. If you are exhausted or beyond exhausted, then work out a way for you to have 5 or 10 minutes minimum on your own in silence to just breathe. IF you cant do that then breathe more often! Big breathe in and all the way out! 2. Be Present Be here – right here, right now. If you find yourself thinking about the past or the future, you are not present! Come into your body and focus on what is in front of you. No multi-tasking! 3: Stay in your heart – catch yourself when you are stuck in a head loop and your mind is going a million miles an hour! Yell STOP IT to yourself! And then focus on your heart and consciously be in your heart space. Observe your thinking and be aware of how you are feeling – when you are in your heart you will be more peaceful. Connect with Amanda Gore here [https://rufflementoring.com/profiles/amanda-gore/] Brought to you by Ruffle Mentoring [https://rufflementoring.com/] #ConnectAndInspire #SpeakerTips #Rufflementoring #WomenEmpoweringWomen #SpeakerMentor #AmandaGore