Modern Land Investor
In this episode, Chris and Michael delve into effective marketing strategies for selling land, covering channels from free platforms like Craigslist and Facebook to paid marketplaces and the importance of branding and consistency. They share practical tips, lessons learned, and insights on when to use realtors, building online presence, and optimizing ad campaigns for better results. Chapters 00:00 Introduction to Dispo Marketing Strategies 02:48 Exploring Early Marketing Channels 05:56 Transitioning to Facebook and Lessons Learned 09:03 The Importance of Scalable Marketing 12:10 Finding the Right Marketing Channels 15:07 Building an Online Presence and Brand Trust 20:47 Building Brand Awareness in Real Estate Marketing 22:32 Starting Out: Marketing Strategies for Newcomers 24:54 When to Invest in a Website 27:17 Pre and Post Website Marketing Strategies 31:30 The Importance of Retargeting Ads 36:59 Understanding Customer Avatars for Effective Marketing 37:55 When to Use a Realtor in Real Estate Transactions 40:06 Finding the Right Realtor for Your Needs
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