What is Platform Marketing and Why Should You Care? | Wil Burke

Building a Personal Brand as a Professional Athlete | Parrish Purnell Jr.

I talk with Parrish about his time in the American Basketball Association, how he's leveraging his platform as a professional athlete to build his personal brand and why he believes that Entrepreneurship and personal brands are changing the sports media landscape.

Failed Comic Strip Writer to Copywriting Consultant | Andrew Kaplin

Andrew Kaplin is a professional copywriter, author and consultant, Andrew talks about the importance of telling a story––no matter how "boring" your business may seem. Andrew talks about his story of failure and how it inspired him to help businesses tell better stories. We talk about marketing and human psychology and how they affect how you should market your business. This episode is for business owners who are looking for a way to seperate themselves from the crowd and market their business in a way that is ethical, engaging and effective.

Building a Fanbase: The 1-on-1 Method | Jordan Mueller

My guest today is Jordan Mueller. He's breaking into the Nashville by leveraging his personal brand on social media. Jordan's latest music video has gotten over 100,000 views (at the time of this recording). He's doubling down on Instagram and is KILLING the game. We talk about the strategies he's using and his advice for business owners & artists looking to build a following on social media. This episode is for anyone who is an aspiring artist, musician, or those looking to develop a personal brand and build a following.

What is Platform Marketing and Why Should You Care? | Wil Burke

In this Episode, I break down my marketing strategy, "platform marketing," for this podcast and for my personal brand going forward. Why the best personal brands are centered around what people like, not what they do, and why getting started today could be the best investment you can make for your business in the next 5-10 years.

Drug Cartels, Addiction, Salvation and Entrepreneurship

JT Tapias grew up in the Columbian Drug cartel. We talk about his personal testimony. How he grew up in a ruthless columbian drug cartel, played professional soccer overseas and overcame a life-threatening drug addiction. This episode is for anyone who is struggling with addiction or is an aspiring entrepreneur looking to glorify Christ in your business.