The Business of Virality: How Shelby Ann Bell Built a Digital Empire

Why Your Health is Your Greatest Business Asset with Darcie Powell

I called this podcast More Than Makeup for a reason. As entrepreneurs, our health is our greatest business asset, yet so many of us in the wedding industry are running on caffeine and fumes. In this episode, I’m joined by my personal nutritionist, Darcie Powell, to talk about how to stop the 'starve and crash' cycle. We’re diving into the science of blood sugar, why your 'bridal breakfast' of black coffee is killing your energy, and how to fuel your body so you actually have a life left at the end of a wedding weekend. If you’ve ever felt like you’re hitting a wall by 2:00 PM or crashing for two days after a job, this episode is the wellness deep-dive you’ve been waiting for. Mentioned in this episode: * Discount Code: Use code "MORETHANMAKEUP" for a discount on all of Kellsie’s online courses and digital products. [https://kellsiebainmakeup.com/pages/education] * Your Pathway To Happiness Website [https://yourpathwaytohappiness.com/] * Your Pathway To Happiness Instagram [https://www.instagram.com/your_pathway_to_happiness/] * Episode on Grief: Grieving through the bridal season [https://open.spotify.com/episode/2Ccm4RYCLAt8SXurtYtUst?si=HXppprs6SmesddU3_DRI3w] * Toronto Masterclass: Final spots available! [https://kellsiebainmakeup.com/products/toronto-the-brand-and-artistry-immersion] * Mentorship: Join the waitlist for the next high-level cohort. [https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB]

From Corporate to Creative: My Career Journey

I constantly get asked: 'Kellsie, how did your old career in corporate event planning impact the way you run your makeup business today?' The truth is, my old career built almost everything I do now. In this episode of More Than Makeup, I’m taking you down memory lane to discuss the transition from the corporate world to full-time artistry. We’re talking about the 'nudge' that tells you it’s time to quit, why your corporate skills are actually your secret weapon in the beauty industry, and how to know when you're ready to take the leap. Whether you’re currently working a 9-to-5 or you're already full-time and looking to bring more structure to your brand, this episode is a masterclass in professional evolution.   RESOURCES MENTIONED: * If you're feeling that nudge, here’s my masterclasses! [https://kellsiebainmakeup.com/collections/masterclasses] * Mentorship Waitlist: Ready to build your own digital engine? Join the waitlist. [https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB] * Confidence & Imposter Syndrome Episode [https://open.spotify.com/episode/0CocIrWSZGgJwXiOy3UvaI?si=XEBqXaXsT7itjkCCtvg4Ew]

Makeup Artists and Influencers: The $1,000 Collaboration Debate

The makeup world has been noisy this week, but I’m not here for the negativity. In this episode of More Than Makeup, I’m taking the viral 'MUA vs. Influencer' debate and turning it into a high-level business masterclass. We’re moving past the $1,000 quote drama to talk about the actual strategy behind influencer marketing. I’m sharing my own experience with collaborations, how to audit your data to see what’s actually working, and why you need to stop making business decisions based on feelings. Whether you believe in paid collaborations or strictly 'pro-bono' artistry, this episode will help you understand how to use your analytics to grow your brand and your bank account. Resources: * Kellsie’s Mentorship Waitlist [https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB] * Use code MORETHANMAKEUP for 10% off all of my online courses and masterclasses [https://kellsiebainmakeup.com/pages/education]

I Lost $40,000 Last Week

I’ve debated whether to share this, but I refuse to only show you the highlight reel. In this episode of More Than Makeup, I’m sharing the raw, unfiltered story of how I lost $40,000 in less than 24 hours. This wasn't a bad investment or a scam; it was the result of a single decision I made at 3:00 AM in a hotel room to cancel my fully booked Toronto masterclass. I’m walking you through the 'perfect storm' of logistics, the high standards I refuse to compromise on, and the reality of what it costs to prioritize your reputation over your bank account. If you’ve ever faced a crisis in your business that tested your integrity, this episode is for you. Resources: * Kellsie’s Mentorship Waitlist [https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB] * Global Glam — Kellsie’s course on booking destination weddings [https://kellsiebainmakeup.com/products/global-glam-online-course]

The Business of Virality: How Shelby Ann Bell Built a Digital Empire

I’m sitting down in New York with the viral queen herself, Shelby Ann Bell! With 2 million followers and counting, Shelby is proof that 'overnight success' usually takes years of hard work. In this episode of More Than Makeup, we’re pulling back the curtain on the business engine behind the viral videos. We talk about her journey from a pro MUA of 10 years to a full-time creator, the reality of managing a 'parasocial' relationship with millions of followers, and why authenticity is her secret weapon. If you’ve been wondering how to turn views into a sustainable business while staying true to your artistry, this conversation is for you.   Mentioned in this episode: * Follow Shelby: @‌shelbyannbell on TikTok and Instagram for the best beauty vibes. [https://www.instagram.com/shelbyannbell/] * Mentorship Waitlist: Ready to build your own digital engine? Join the waitlist. [https://manage.kmail-lists.com/subscriptions/subscribe?a=SBb7Mn&g=ThSqDB]