Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI

Episode 3: B2B research - setting up and managing B2B online panels

Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Colin Turner-Kerr, Managing Director of Testset, about setting up and managing B2B online panels. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.

Episode 2: B2B research - fieldwork, incentivising participants, and the impact of AI

Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Jade On, Partner at InsightX.  Jade shares her experiences in the fieldwork and operations side of B2B research, including how to incentivise participants, and where AI is likely to impact the research industry. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.

Episode 1: B2B research – the full service provider perspective

Stephen Bairfelt, Managing Director of Prevision Research and Chair of the MRS B2B Network talks to Pete Mullarkey, Insights Network Manager at B2B International. Pete talks about: how he got into B2B research, his current role and what he sees as the major challenges for B2B research over the next few years; what he thinks will be the role of AI in B2B research; the challenges of maintaining data quality and how to attract the best talent into this specialist sector of the research and insight industry. Huge thanks to the sponsors of the MRS B2B Network: B2B International, Ronin and Prevision.