Neon Protocol
XR, Storytelling, and the Systems Behind Immersive Innovation In this episode of Neon Protocol, our roundtable sits down with Annie Eaton, CEO of Futurus and a leading voice in immersive technology. Together, we explore the real systems behind XR innovation — from the creative frameworks that guide experience design to the operational challenges that determine whether immersive tech truly sticks inside organizations. Annie shares insights from her book, The Extended Reality Blueprint [https://www.amazon.com/Extended-Reality-Blueprint-Demystifying-Production/dp/1394207689/ref=sr_1_1?crid=3NQQANQNX3Z6L&dib=eyJ2IjoiMSJ9.DOs-7tv5vHdnoaFPungKZNi2SSQbzxhRcnsHjqI-irwtLCrvwOXDtdDN2rtnubND-eDi1E50xY7FuAlmmRpYG6oUfkMTPg9aNTgRYWYGUIR9sgAj2ENU2oiwLdwoouAjX0s1Nl6ED9hjan6UN_DcZU053ZRlHlWPw_PD9fZ_NRRGnUIylRvmWdnnSHbFFNoIo08B4P-KYQWP2weHdLJH2Llcp29KSyeZNCEr7NnDJQ4.89pyc1UDLeXaR27p3LD0_nGjG08NOOoB0_vj48qT98k&dib_tag=se&keywords=annie+eaton&qid=1779376679&sprefix=annie+eaton%2Caps%2C154&sr=8-1], offering a behind‑the‑scenes look at the ideas, lessons, and experiences that shaped her journey as a founder. The conversation dives into the future of spatial computing, the evolving expectations of users, and how organizations can adopt immersive tools in a way that’s strategic, sustainable, and human‑centered. If you’re curious about how XR really gets built, how creative and technical teams collaborate, or what’s coming next in immersive tech, this roundtable lights up the grid.
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