Nothing New Under The Sun - B2B Marketing History with Erik Martin
American Railroad Journal - Content Marketing & Thought Leadership for an Emerging Industry
Beschreibung
This episode explores the early history of the American Railroad Journal, a pioneer in content marketing and thought leadership in emerging industries. Learn how ARJ balanced technical and business content, analyzed industry problems, and evolved its scope as the railroad industry underwent massive change from ARJ's first issue in 1832. The episode also emphasizes the importance of learning from past experiences and navigating the delicate balance of serving multiple stakeholders in B2B marketing. -- These great archives of American Railroad Journal were instrumental in the research for this episode - Univ of Missouri - St. Louis's Digital Library Archive of ARJ [https://dl.mospace.umsystem.edu//umsl/islandora/object/umsl:40411] - Univ of Penn's serial archive listings for American Railroad Journal [https://onlinebooks.library.upenn.edu/webbin/serial?id=amrailj] - Linda Hall Library of Science, Engineering & Technology's archive of ARJ [https://catalog.lindahall.org/discovery/delivery/01LINDAHALL_INST:LHL/1285977970005961]
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