Omnivision

Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1

36 min · 16. Sept. 2025
Episode Cross-Channel Targeting and Measurement with AdOmni + LiveRamp Episode 1 Cover

Beschreibung

In Episode 1 of AdOmni’s new Omnivision podcast, Jonathan Gudai welcomes Lisa Cramer and Lorenzo Mah from LiveRamp to explore how identity, clean room technology, and cross-channel measurement are transforming modern marketing. Together, they unpack myths around digital out-of-home (DOOH), explain how RampID powers smarter retargeting across CTV, mobile, and real-world screens, and share how brands can unify fragmented data to drive stronger campaign performance. From e-commerce to mobile apps to Amazon attribution, this conversation highlights the future of omnichannel advertising and the role LiveRamp plays in connecting the pipes that make it possible.

Kommentare

0

Sei die erste Person, die kommentiert

Melde dich jetzt an und werde Teil der Omnivision-Community!

Loslegen

2 Monate für 1 €

Dann 4,99 € / Monat · Jederzeit kündbar.

  • Podcasts nur bei Podimo
  • 20 Stunden Hörbücher / Monat
  • Alle kostenlosen Podcasts

Alle Folgen

2 Folgen