Episode 13: Costco - Low margins, high loyalty

Episode 16: Patanjali - Brand trust without controls

From yoga camps to one of India’s fastest-growing FMCG brands, Patanjali built its empire on Ayurveda, nationalism, and the trust people placed in Baba Ramdev. By combining affordable pricing, unique distribution, and powerful mass-media reach, the company disrupted established giants in record time. But as growth accelerated, questions around product quality and advertising claims began to surface. This episode explores how trust became Patanjali’s biggest strength—and its biggest challenge. 🎧 Listen to the full episode to discover how Patanjali went from a yoga movement to a ₹10,000+ crore business.

Episode 15: Cartoon Network - Nostalgia over evolution

Nostalgia creates emotional connection but evolution creates relevance. Cartoon Network built memories- but didn't evolve with the people who made them.

Episode 14: Twitter - Reach without returns

Started as a simple platform to share short updates with friends. Today, it shapes global conversations, politics, and breaking news.

Episode 13: Costco - Low margins, high loyalty

Costco is one of the largest retailers in the world, but its business model is surprisingly simple. Instead of making money by charging high prices on products, Costco makes most of its profit from membership fees.

Episode 12: Netflix - content before cash

Netflix was once just a company that mailed DVDs to people’s homes. Today, it produces some of the most watched shows in the world. The turning point? was one risky decision