Product Seeding and the Power of Micro Influencers with Esther Kim

The Rhetoric of Dating Apps with Amber Kinui

This week, we are discussing the rhetoric of dating apps. Our guest today is Amber Kinui. Amber is currently a fourth-year English literature Ph.D. student and Assistant Instructor of Rhetoric and Writing at The University of Texas at Austin. She focuses on the digital humanities and the rhetoric of technology. Prior to attending UT Austin, Amber received her bachelor’s in English at Loyola New Orleans and her master’s at Tulane, where she won the Presidential Fellowship award. Learn more about ⁠⁠⁠⁠⁠Online Offscript here⁠⁠⁠⁠⁠ [https://www.onlineoptimism.com/online-offscript/].

Taking Advantage of Social Media Algorithms with Mari Smith

This week, we are talking about taking advantage of social media algorithms. Our guest is Mari Smith, Premier Facebook Marketing Expert, often referred to as the ‘Queen of Facebook.’ Mari is also a Social Media Thought Leader, and author of The New Relationship Marketing [https://marismith.com/relationship-marketing-book-trailer/], and coauthor of Facebook Marketing: An Hour A Day [https://www.marismith.com/facebook-marketing-hour-day-free-online-class/]. Mari works with brands, business owners, and independent professionals to help maximize their activities and presence on Facebook, Instagram, and other social platforms. She is also a sought-after public speaker, often featured at major industry conferences such as Social Media Marketing World. Learn more about ⁠⁠⁠⁠Online Offscript here⁠⁠⁠⁠ [https://www.onlineoptimism.com/online-offscript/].

Surviving College Marketing with Owen Knight

This week, we are talking about advertising a college experience, connecting with a younger demographic, and the CBS hit show Survivor. Our guest today is Owen Knight, Director of Admissions Marketing and Communications at Tulane University. He was also a contestant on Survivor 43, where he made it to the final three. Learn more about ⁠⁠⁠Online Offscript here⁠⁠⁠ [https://www.onlineoptimism.com/online-offscript/].

Managing Client Relationships and Expectations with Beth Trejo

This week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers full-service campaign management in addition to training and strategy workshops. Their approach is anything but cookie-cutter or hands-off. Beth has been featured in USA Today, Yahoo, and Business Insider for being on Comparably’s list of the Top 50 CEOs for Women for two years in a row and received the Women Helping Women award from Aware for her work in promoting women in the tech and entrepreneur space. Learn more about ⁠⁠Online Offscript here⁠⁠ [https://www.onlineoptimism.com/online-offscript/].

Product Seeding and the Power of Micro Influencers with Esther Kim

In this episode, we are talking about cracking the code and unveiling the strategies behind successful influence campaigns in 2024 (plus some tips on how to leverage mico-influencers for maximum effect!). Our guest today is Esther Kim, Founder and CEO of MavenReach, a female-owned, female-run, affordable full-service influencer marketing agency. MavenReach specializes in seeding and gifting campaigns for the world’s leading consumer brands, such as Jack Daniel’s Gentleman Jack, Botanic Tonics, NuWave, and more. Learn more about ⁠Online Offscript here⁠ [https://www.onlineoptimism.com/online-offscript/].