Optometrists Building Empires
What if the staffing challenges keeping you up at night aren't a sign that something is wrong with your practice, but a sign that you're ready to build something better? Staffing has always been the hardest part of running an optometry practice. Long before anyone had heard of the Great Resignation, ODs were losing good people to better offers, life changes, and burnout, and starting the hiring cycle all over again. COVID accelerated everything. The applicant pool changed, expectations shifted, and practices that had weathered years of turnover suddenly found themselves in a different game entirely. The ones winning today aren't necessarily the ones who finally found perfect staff. They're the ones who stopped relying on headcount alone and built smarter support systems around their teams. In this special compilation episode of Optometrists Building Empires, host Ankit Patel brings together some of the most candid and practical conversations the show has ever featured, all from growing practice owners and optometry professionals who know firsthand that staffing doesn't get simpler as you scale. They share how they've navigated turnover, rebuilt teams from scratch, and found smarter ways to operate, including how offloading the right tasks to the right support can change everything about how your practice runs day to day. If your on-site team is stretched thin, if turnover keeps resetting your momentum, or if you're managing multiple locations and wondering how to staff for growth without burning out the people you already have, this episode was made for you. Takeaways: * Staffing is the universal challenge in optometry ownership, and it doesn't get easier just by working harder. Build smarter systems around your hiring and operations so that turnover stops resetting your momentum every time someone leaves. * Not every task needs to be done inside your office. Identify the administrative work your team handles daily, like phones, scheduling, and insurance filing, that doesn't require a physical presence, and start thinking about who else could own that. * A virtual assistant isn't a shortcut, it's a staffing layer that adds real capacity without adding to your overhead. Invest the time upfront to train and integrate them well, and they become one of the most cost-effective hires your practice can make. * When someone calls out, your whole office feels it. Build a support layer into your operations so that a single absence doesn't derail your day, especially if you're running a lean on-site team across multiple locations. * Hire for personality first and skills second. Before your next interview, get clear on the traits that make someone a culture fit for your practice, because you can train almost any skill, but you can't train attitude. * Flexible scheduling is one of the simplest retention tools available to you. Consider whether a four-day work week or staggered scheduling could reduce burnout and call-outs on your team before you go looking for someone new. * Know when to hire, not just who to hire. If your team is maxed out, your growth is already stalled, and adding the right support at the right moment can move your revenue more than almost any clinical investment. * Don't hold onto the wrong people too long. Set clear performance expectations early, communicate them honestly, and be willing to make the hard call before one underperformer starts affecting the rest of your team. * Stop posting and start recruiting. Use resume search tools, leverage your online community, and go find the candidates you actually want rather than waiting for the right one to show up in your inbox. Links: Ankit’s LinkedIn: linkedin.com/in/ankitpatelcvc [https://www.linkedin.com/in/ankitpatelcvc/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BpCEr31lTRLSkLT2Axoryvw%3D%3D] MyBCAT Website: https://mybcat.com/ [https://mybcat.com/] Shoutouts: * Rupe’s LinkedIn: https://www.linkedin.com/in/rupehansra/ [https://www.linkedin.com/in/rupehansra/] * Rupe’s Website: https://topconhealthcare.com [https://topconhealthcare.com] * Kerry’s LinkedIn: linkedin.com/in/kerrygiedd [https://www.linkedin.com/in/kerrygiedd/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKrisd%2BF6Q5CF0eWLVWRXEQ%3D%3D] * Kerry’s Website: https://www.eolaeyes.com/ [https://www.eolaeyes.com/] * Jason’s LinkedIn: linkedin.com/in/jason-klepfisz-13013512a [https://www.linkedin.com/in/jason-klepfisz-13013512a/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BrkngX%2FX5SKuaYGBMIgJR6A%3D%3D] * Jason’s Website: https://urbaneyesphx.com/ [https://urbaneyesphx.com/] * Carlos’s LinkedIn: linkedin.com/in/carlosgrandelaod [https://www.linkedin.com/in/carlosgrandelaod/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bv1BgjUvCTMCCtxfEIqjn%2Bw%3D%3D] * Carlos’s Website: https://viewfinderlowvision.com/ [https://viewfinderlowvision.com/] * Nathan’s LinkedIn: linkedin.com/in/nathan-heilman-b548bb11 [https://www.linkedin.com/in/nathan-heilman-b548bb11/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BQuXtUVyQS3%2BcQzh82P5wIA%3D%3D] * Nathan’s Website: https://rvep.com/ [https://rvep.com/] * Kyle’s LinkedIn: linkedin.com/in/kyle-maxam-24b10290 [https://www.linkedin.com/in/kyle-maxam-24b10290/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Bh5d8zIdvRO2%2FhNFEJ%2FqqAw%3D%3D] * Kyle’s Website: https://www.eyedocsbrookville.com/ [https://www.eyedocsbrookville.com/] * Erika’s LinkedIn: linkedin.com/in/erika-morrow-od-ms [https://www.linkedin.com/in/erika-morrow-od-ms/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BqG6SixoUS8KESjMf4e4EEA%3D%3D] * Erika’s Website: https://forsighteye.net/ [https://forsighteye.net/] * Alyssa’s LinkedIn: linkedin.com/in/alyssa-pack [https://www.linkedin.com/in/alyssa-pack/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BUreVDPPVSVaXbB99%2B%2BJT6w%3D%3D] * Justin’s LinkedIn: https://www.linkedin.com/in/justinnguyen60/ [https://www.linkedin.com/in/justinnguyen60/] * Alyssa & Justin’s Website: https://www.eyecareatthecove.com/ [https://www.eyecareatthecove.com/] * Rick’s LinkedIn: https://www.linkedin.com/in/rick-guinotte-63818794/ [https://www.linkedin.com/in/rick-guinotte-63818794/] * Rick’s Website: https://acquios.com/ [https://acquios.com/] * Jennifer’s LinkedIn: linkedin.com/in/jenntabiza [https://www.linkedin.com/in/jenntabiza/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKM5If7oMSQ%2B1P9bxDtS5Ww%3D%3D] * Jennifer’s Website: jenntabiza.com [https://www.linkedin.com/safety/go/?url=jenntabiza.com&urlhash=T2QK&mt=qIOmZP-qb_TpSKDj37JgJS0L38ta4OKyZ7VyxP0rvGZT7ttdha5od2OzecVbArojVc2KHWO_NOCJYCd6V0iEysuuGEU&isSdui=true&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BXuQ73CZpQQOSEVQKDmKCbw%3D%3D] Ways to Tune In: * Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG [https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG] * Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 [https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070] * Amazon Music: https://music.amazon.com/podca...
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