Outlier Growth
How to build your first marketing system (and a peak into my own system).
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Messaging 101
An incredible business is useless if no one hears about it. And it’s frustrating when customers hear your message, but it doesn’t resonate. We turn strangers into superfans through messaging. That’s content. Emails. Posts. Ads. etc Any words you share online that explain how awesome you are. So today we’ll cover: • What words should you use to get customers raving about your business? • When do you send it to them? • How do you send them messages (ads, socials, email, SEO)?
Positioning 101 (made simple)
• Why bad positioning can wreck your business (& how it stays hidden) • How you can tell if your positioning is good (or bad) • How you fix it
How to choose your first digital marketing channel
How to choose your first digital marketing channel.
How to build your first marketing system
How to get your first customers on LinkedIn
This week I'm sharing the LinkedIn funnel that gets you customers today. I get 4 - 6 leads on LinkedIn for my Fractional CMO business. Excited to share this with you!
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