Converting Leads to Paying Patients - Your Conversion System

Converting Leads to Paying Patients - Your Conversion System

Getting leads is only the first step.  The next part is turning those leads into paying patients.  And this is where many of us struggle.  In this episode, we break down the conversion system that takes someone from "I'm interested" to actually showing up for an evaluation. We cover: *  Why scripts are only a small part of conversion  *  The biggest follow-up mistakes practice owners make  *  Why texting isn't enough  *  The power of getting people on the phone  *  How systems reduce mental load and improve consistency  *  Why most people aren't losing patients to competitors—they're losing them to inaction  If your schedule isn't full, your conversion system may be leaking more patients than you realize. Business Accelerator Program Registration for Accelerator Cohort #7 is opening soon!  Inside our 6-month coaching program, we give you:  ✅ The exact phone scripts we used at PelvicSanity  ✅ The conversion systems that have helped thousands of patients get scheduled  ✅ Marketing, business systems, and clinical excellence training  ✅ Coaching, accountability, and support from our team If you're ready to make your business look different by the end of 2026, we'd love to help. 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

Complex Patients Need Simple Interventions

What if the answer for your most complex patient...was actually simpler than you think? In this episode, we share a favorite clinical principle and one that we train on at PelvicSanity... The more complex the patient, the simpler the intervention. Because when someone has seen multiple providers, tried countless treatments, and feels completely overwhelmed by their symptoms... The last thing they usually need is a more complicated plan. We discuss: ✅ Why newer clinicians shouldn't be shielded from complex patients ✅ The foundational interventions most clinicians overlook ✅ How to choose treatment priorities with your patient ✅ Metaphors that help patients understand why you're starting simple ✅ Why patience is required—for both clinician and patient ✅ Why no patient is too complex to help If you've ever felt intimidated by a long history, a thick intake packet, or a patient who's "tried everything"... This episode is for you.  Downtraining Masterclass Many complex patients don't need more exercises. They need a nervous system that can actually accept change. If you'd like a deeper dive into downtraining and nervous system-focused treatment, check out the Downtraining Masterclass. 👉 www.pelvicptrising.com/downtraining [http://www.pelvicptrising.com/downtraining] At just $47, it's one of the most practical courses you'll use every week in the clinic. About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

The 10 Marketing Mistakes Costing You Patients

Why isn't your schedule full? The first place to look is whether we are getting enough leads. We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them. From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck. You'll learn:  ✅ Why most owners don't actually know how many leads they need  ✅ The hidden cost of inconsistent marketing  ✅ Why relying on one marketing strategy is dangerous  ✅ How poor follow-up kills referrals and leads  ✅ Why social media isn't the answer most people think it is  ✅ The biggest conversion mistakes happening on the phone  ✅ How to identify whether your problem is marketing, sales, systems, or clinical excellence If you want a different result in your business by the end of the year, you'll need to take different action. This episode shows you where to start.  Business Accelerator Program Registration for Cohort #7 is now open! The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners. Inside the program we help you master the three pillars of practice growth: 📈 Marketing & Sales  ⚙️ Business Systems  🎯 Clinical Excellence More than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives. Learn more and apply here: 👉 www.pelvicptrising.com/accelerator [http://www.pelvicptrising.com/accelerator] About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

The Great Kegel Debate (Part 3): With Michelle Lyons

Should we be anti-Kegel?  Has the pendulum swung too far? We brought on the one and only Michelle Lyons to continue the conversation.  It deserved a Part 3, and there's no one else we'd rather deep dive into the topic with than Michelle.  We cover: * Why Kegels and pelvic floor muscle training are NOT the same thing  *  The history of Dr. Kegel (and why we may have misunderstood him)  *  Why pelvic floor rehab is far more sophisticated than "squeeze and lift"  *  The role of strength, timing, coordination, endurance, and movement  *  Why social media has made this debate more confusing  *  How to become a more evidence-informed clinician  If you've followed Parts 1 and 2 of the Great Kegel Debate, this episode brings everything together with one of the sharpest minds in pelvic health. Michelle Lyons Michelle Lyons is an internationally recognized pelvic health physiotherapist, educator, author, and speaker. She has taught clinicians around the world on pelvic health, hormones, oncology, GI dysfunction, and women's health rehabilitation. Learn more:  🌐 https://celebratemuliebrity.com [https://celebratemuliebrity.com] Follow Michelle:  📸 https://www.instagram.com/michellelyons_muliebrity [https://www.instagram.com/michellelyons_muliebrity] Downtraining Masterclass Want to better understand the role of pelvic floor relaxation, coordination, and function? Check out Nicole's Downtraining Masterclass:  👉 www.pelvicptrising.com/downtraining [http://www.pelvicptrising.com/downtraining] At just $47, it's one of the most practical and immediately applicable trainings we offer. About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!

How to Unlock the Hidden Potential in Your Business

Many of us have the feeling there’s more potential in the business…we just don't know how to unlock it.  What got us to this level of success isn't enough to take us to the next. We start to feel stuck, or wonder 'is this it?' Working harder than ever.  Stressing about the business.  Trying to do 'all the right things'. And yet: *  You’re not hitting your financial goals  *  You don’t feel the freedom you expected  *  And you know your business could be doing more That's what we tackle in this episode. Free Training - How to Unlock The Hidden Potential If you're a pelvic PT/OT business owner, make sure you've signed up for our free training on June 3rd (replay available for a limited time). www.pelvicptrising.com/potential And our newest cohort of the Accelerator Program starts in just a few weeks - check it out at www.pelvicptrising.com/accelerator About Nicole & Jesse Cozean Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them. 🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads  👤 Founder – PelvicSanity clinic in Southern California  🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference  📚 Author – The IC Solution, helping 20,000+ patients worldwide  🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally  💼 Business Coach – Guided 900+ pelvic rehab businesses to grow, thrive and enjoy their business Get in Touch! Learn more at www.pelvicptrising.com [https://www.pelvicptrising.com], follow Nicole @nicolecozeandpt [https://www.instagram.com/nicolecozeandpt] (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com). Check out our Clinical Courses [https://www.pelvicptrising.com/clinical], Business Resources [https://www.pelvicptrising.com/business] and learn more about us at Pelvic PT Rising...Let's Continue to Rise!