431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

435: The Persuasive Power of Analog Marketing

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”. We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals.  The post 435: The Persuasive Power of Analog Marketing [http://persuasionbythepint.com/435-the-persuasive-power-of-analog-marketing/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion

On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You [https://amzn.to/4nZto95]. [https://persuasionbythepint.com/wp-content/uploads/2026/05/Ted-Lasso-Book.jpg] Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDVPa09ucEtQRTN5Ti1Uczk0VzE3WDRWZ0dzd3xBQ3Jtc0ttM2JWelpCbnhkdkRkU0dQckl2b21fV1RZZWRZaFNCTEtORjFmZjZPZkRFQldfa3ZFX19QU0gzdXkxdnRaR2tXMkJqb0pYNlVtZVRhWnV0ZGZXclVJQTU0cC1vMHRQNFgwamw3OXo2QTluM1I1QjRVaw&q=https%3A%2F%2Fwww.lucybroadbent.net%2F&v=d3URrK3Q2os]. The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion [http://persuasionbythepint.com/434-the-ted-lasso-playbook-unexpected-lessons-in-marketing-and-persuasion/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

433: What Neuroscience Reveals About the Most Persuasive Messages

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we’ll be breaking it down on the show. You can learn more about his work at https://frankniles.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0EwTzVPLVdyRFNycS1CNkRqdVctd2xoZEdaQXxBQ3Jtc0tranNCa0stTHhvNWl1b3R3WjlsbzB5TXhfakRYLW5USVVmUHpLaFI3amRMcllZd1hCbzBhYWl5eFZ0U2ZfNURYRExFZGpwM1B6S0YxTDlZd1puRE1qNHVRcHVDblZyTGIwSFdwY2poM19zdksyV19lOA&q=https%3A%2F%2Ffrankniles.com%2F&v=mrxlhNveFzs]. The post 433: What Neuroscience Reveals About the Most Persuasive Messages [http://persuasionbythepint.com/433-what-neuroscience-reveals-about-the-most-persuasive-messages/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

On this episode, we welcome Carlos Tribino [https://www.themachine.biz/our-team/] to the show. Carlos is CEO of The Machine [https://www.themachine.biz/], a company that builds influential brands with emotional connections. Carlos’s claim to fame is turning Juan Valdez into one of Fast Company’s 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal, to name a few. You can learn more about their company at https://www.themachine.biz [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhMYmlhb2tXUEllZHR3bUxxYW5QdEw2ejRtZ3xBQ3Jtc0trVXZRZzRpNC1uQXZXQ1EyRlM3S2paVkE2WWd3LVRacExrazg2UXUyTUJ5SmhnVnExOXkySVF2VzFxb29sY2hxXzBtME5kWkRSbnFaWFIzVHNTQTh0d3ZUNUI1aVE2bTNZeHlkckFHUnE0YTNzazNuaw&q=https%3A%2F%2Fwww.themachine.biz%2F&v=0iREIC1tccs]. The post 432: He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino [http://persuasionbythepint.com/432-he-turned-juan-valdez-into-one-of-the-most-iconic-brand-characters-interview-with-carlos-tribino/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald’s Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing  7. Pinterest’s “Best Thing Online Is a Reason to Get Offline” You can access the show notes with links at https://docs.google.com/document/u/0/… [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbC1IWThyci1oRkR3MzA2UzUyUDF1dTFXSzRLd3xBQ3Jtc0trRVQ5SmlqWkIySHNKVGZzNklOZnAtQUQ3RHRsTHFrY3I2S3A3MmNDM3ZpSk1RSVVMRTE5N1hqa0NhOWxweTMtLU5Dd3pwVzdNYVFTLVdhRVVWV3lDTmNNRGwzZTRRdmpYSUdTd2VRTHlvbDRrWEc5dw&q=https%3A%2F%2Fdocs.google.com%2Fdocument%2Fu%2F0%2Fd%2F1AU3kEOvYAA4qM77X_nF2dt9GHsG3LX87K-ZipYtNYDU%2Fmobilebasic%3Furp%3Dgmail_link&v=OSfmVYNjZvU] The post 431: Persuasion Flight: McDonald’s Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More [http://persuasionbythepint.com/431-persuasion-flight-mcdonalds-disaster-redbull-guerilla-marketing-cold-caking-kitkat-heist-more/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].