What Pinterest Engineers Just Did to Your Pins | Laura Rike

What Pinterest Engineers Just Did to Your Pins | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down a technical change Pinterest engineers just made (they call it the "feature trimmer") and explains in plain English why it affects your pins more than any trends report this year. When a search engine spends $4 million a year to get pickier about which signals it carries, that's the biggest flashing sign telling you what it actually values. Laura shows you how to feed Pinterest clean, intentional signals so you become the easy yes instead of getting trimmed out.  Key Takeaways: * Read Engineering Updates Like a Love Letter: When Pinterest spends $4 million getting pickier about which signals it carries, it's telling you out loud what it cares about. Messy, irrelevant signals get thrown out. Clean, relevant ones get carried to the judges. * Clean Signals Make You the Easy Meal: Keywords that match what real humans search, fresh pins (not the same 2019 graphics), clear titles and descriptions, and a landing page that matches the pin's promise. That combination is your recipe card. * Stop Treating Pinterest Like an Instagram Feed: Pretty pictures with no keywords, recycled links, and nothing fresh going out hands Pinterest a pile of signals to trim. A pickier system has fewer reasons to carry you to searchers. * Fresh Pins Are Non-Negotiable: Brand new images, not the same graphic with a new title on repeat. Freshness is one of the signals Pinterest actively wants to carry. * Pins With Clean Signals Are Perennials: Set up right, they come back season after season and compound, sending high-intent buyers your way while you focus on other things. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com [https://app.pinhacking.com]⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com [https://shop.laurarike.com]⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy [http://laurarike.com/academy]⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services [http://laurarike.com/pinterest-management-services]⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services [http://laurarike.com/promoted-pin-services]⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat [http://laurarike.com/pinchat] 👉 Lets connect on social: Facebook: https://facebook.com/laurarike [https://facebook.com/laurarike] Pinterest: https://pinterest.com/laurarike [https://pinterest.com/laurarike] Instagram: https://instagram.com/laurarike [https://instagram.com/laurarike] LinkedIn: https://www.linkedin.com/in/laurarike/ [https://www.linkedin.com/in/laurarike/] TikTok: https://www.tiktok.com/@laurarike [https://www.tiktok.com/@laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector] Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind] Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Pinterest Predicts Is Your Early Warning System | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike breaks down Pinterest Predicts, the free annual report that shows you what your audience is about to search for months before they type it. She also clears up the leftover hashtag advice that's still floating around (spoiler: Pinterest stopped using them for discovery years ago) and shows you how to turn a trend into pins that actually get found using keywords.   Key Takeaways: * Pinterest Predicts Is a Free Forecast: Once a year, Pinterest analyzes billions of searches and saves to show you what your audience is headed toward. Find it at createpinterest.com [http://createpinterest.com]. It's built from real search behavior, not a popularity contest. * Hashtags Are Done for Discovery: Pinterest stopped treating hashtags as a discovery signal a long time ago. Putting them at the end of your description is like a for-sale sign facing your own living room. Let them go. * Keywords Run the Whole Show: Real, plain-language words in your pin title, description, board names, board descriptions, alt text, and image file name are what connect your pin to searchers. Pinterest Predicts hands you the exact phrases. * Plant Early, Before the Trend Peaks: Pinterest surfaces content before a search trend peaks. Four to six months ahead works better than 30-60 days. By the time the wave hits, your pin is already ranking and collecting saves. * Make Multiple Angles, Then Let Data Decide: The same trend lands differently for beginners, advanced users, and dreamers. Make a handful of pin versions with the trend's keywords. Give it 60-90 days, then lean into the winner. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com [https://app.pinhacking.com]⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com [https://shop.laurarike.com]⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy [http://laurarike.com/academy]⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services [http://laurarike.com/pinterest-management-services]⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services [http://laurarike.com/promoted-pin-services]⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat [http://laurarike.com/pinchat] 👉 Lets connect on social: Facebook: https://facebook.com/laurarike [https://facebook.com/laurarike] Pinterest: https://pinterest.com/laurarike [https://pinterest.com/laurarike] Instagram: https://instagram.com/laurarike [https://instagram.com/laurarike] LinkedIn: https://www.linkedin.com/in/laurarike/ [https://www.linkedin.com/in/laurarike/] TikTok: https://www.tiktok.com/@laurarike [https://www.tiktok.com/@laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector] Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind] Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Why Your Pinterest Analytics Dropped (And What to Do About It) | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura Rike walks through what's actually happening when your impressions fall off a cliff, your outbound clicks go quiet, and your monthly views tank. She debunks the shadowban myth, reveals the five pieces of what's really going on behind the numbers, and gives you a do-it-this-week checklist so you can stop spiraling and start recovering. If you've ever panicked thinking you broke something or got punished by Pinterest, this episode is for you.  Key Takeaways: * Fluctuation Is the Feature, Not a Glitch: Pinterest is a search engine. Search results move with seasons, trending searches, and platform testing. Performance naturally rises and falls. This is normal, expected behavior. * Shadowbanning Doesn't Exist: Pinterest doesn't use a system called shadowbanning. What they have is spam detection and content policy reviews. You're not being secretly punished. You might be walking too close to their guidelines though. * Your Website Is Part of Your Pinterest Strategy: Slow page loads, broken links, insecure sites, and intrusive ads cause bounces. Pinterest notices when people leave quickly. These signals pile up over time and affect your ranking. * Recovery Is a Cycle, Not a Straight Line: Your metrics rebound at different speeds. Impressions might bounce back while clicks take longer (or vice versa). Two months is a normal recovery timeline. You're not broken during this process. * Do This This Week: Audit yourself in incognito mode like a stranger. Click through your pins. Check page speed, links, and security. Read your analytics over 90+ days, not just 7-30 days. Keep publishing helpful, keyword-driven content. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com [https://app.pinhacking.com]⁠) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com [https://shop.laurarike.com]⁠) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing. → Pin Hacking Academy (⁠laurarike.com/academy [http://laurarike.com/academy]⁠) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services [http://laurarike.com/pinterest-management-services]⁠) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services [http://laurarike.com/promoted-pin-services]⁠) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you? Schedule a PinChat with Laura at ⁠laurarike.com/pinchat [http://laurarike.com/pinchat] 👉 Lets connect on social: Facebook: https://facebook.com/laurarike [https://facebook.com/laurarike] Pinterest: https://pinterest.com/laurarike [https://pinterest.com/laurarike] Instagram: https://instagram.com/laurarike [https://instagram.com/laurarike] LinkedIn: https://www.linkedin.com/in/laurarike/ [https://www.linkedin.com/in/laurarike/] TikTok: https://www.tiktok.com/@laurarike [https://www.tiktok.com/@laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector] Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind] Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] #pinterestforbusiness #pinterestmarketing #pintereststrategy DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!

Pinterest Lead Generation for Service Providers with Megan Dougherty | Laura Rike

In this guest episode of The Pintastic® Podcast, Laura Rike sits down with Megan Dougherty, co-founder of One Stone Creative and author of Podcasting for Business. They explore how service providers, agencies, and consultants can use Pinterest as a lead generation source. With strategic keyword research walkthroughs and real account examples, Megan learns how ideal clients are actively searching on Pinterest for business solutions, why Pinterest works differently than other B2B platforms, and how video pins fit into a service provider strategy. Key Takeaways: * Validate Your Audience on Pinterest First: Search keywords your ideal clients would use. If pins are ranking for those searches, your audience is there searching for solutions right now. * Pinterest Works for Service Providers, Not Just Creators: Decision-makers in their 40s, 50s, and 60s actively search for business solutions on Pinterest. Your ideal clients are likely already there. * Boards Are for Pinterest, Titles Are for People: Make boards broad so Pinterest understands your category. Make pin titles specific so your ideal client knows it's for them. * One Pin a Day, Consistency Over Volume: Start with one quality pin daily and stay consistent. Most service providers see real leads after 6-9 months, not 90 days. * You Don't Have to Socialize on Pinterest: You don't need to save or share other people's content. Focus on your own content and still see leads and sales. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (https://app.pinhacking.com⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (https://shop.laurarike.com⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠laurarike.com/academy⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠laurarike.com/pinterest-management-services⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠laurarike.com/promoted-pin-services⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at ⁠laurarike.com/pinchat⁠ [http://laurarike.com/pinchat], follow along on Instagram at ⁠instagram.com/laurarike⁠ [http://instagram.com/laurarike], and connect on Pinterest at ⁠pinterest.com/laurarike [http://pinterest.com/laurarike] Some of Laura’s fav Pinterest tools, resources and more: Spy on your competition with Pin Inspector: https://laurarike.com/inspector [https://laurarike.com/inspector]  Tasty Pins: https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack= [https://shareasale.com/r.cfm?b=1109264&u=875121&m=69860&urllink=&afftrack=] Pinterest Scheduler: https://laurarike.com/tailwind [https://laurarike.com/tailwind]  Grow your lead list: https://laurarike.com/email [https://laurarike.com/email] Laura’s list of resources: https://laurarike.com/resources/ [https://laurarike.com/resources/] Grow social followers passively: https://laurarike.com/milotree [https://laurarike.com/milotree] DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you! The guest on this episode, Megan Dougherty is the co-founder of One Stone Creative, author of Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, and creator of the annual State of Business Podcasting report. Connect with Megan: https://onestonecreative.net [https://onestonecreative.net]

Why Your Pinterest Traffic Isn't Converting | Laura Rike

In this solo episode of The Pintastic® Podcast, Laura addresses what she hears at least three times a week: "I set up Pinterest, I got traffic, and nothing happened. Not a single sale, not an email sign-up, just eyeballs with no heartbeat behind them." With strategic clarity and real client examples, Laura reveals why Pinterest traffic converts differently than every other platform and how to fix your funnel to capture discovery-mode traffic. If you've been treating Pinterest like Facebook and wondering why nothing converts, this episode offers both the diagnosis and the fix.  Key Takeaways: * Pinterest Traffic Is in Discovery Mode: Someone on Pinterest is searching with intent to find solutions, ideas, or inspiration. They're planning, saving, exploring. They didn't wake up planning to buy from you today. They discovered you. * You're Skipping the Middle of Your Funnel: Sending cold Pinterest traffic straight to a product page or checkout is like proposing to someone you just met. You need a trust-building layer between discovery and purchase. * Pinterest Converts in Three Stages: Discovery (they find your pin and click), Engagement (they spend time, read, watch, understand you), and Conversion (they buy or sign up). Most brands nail stage one and skip stage two entirely. * Create a Story Landing Page: Cold Pinterest traffic should hit a simple one-page story about your why (2-3 minutes to read) with two paths: learn more about products, or join the email list. Make the jump frictionless. * Capture Emails and Stay Connected: Pinterest traffic doesn't always convert in minutes. It can convert in hours, days, weeks. If you're not capturing emails, you're not staying connected to people who visited but didn't buy. — The host of The Pintastic® Podcast is Laura Rike, a Pinterest strategist with 15+ years of marketing experience who helps proven businesses add Pinterest as a strategic acquisition channel. She specializes in diversification from platform dependency and social media burnout, turning Pinterest into the channel that scales without the daily content hamster wheel. Laura offers multiple pathways to work with her: → Pinterest Growth Strategy App (⁠⁠https://app.pinhacking.com⁠⁠⁠ [about:blank]) - A Pinterest marketing app for creators and agencies. Generate algorithm-tuned pins, uncover hidden keywords, and plan months of content in minutes. → Pinterest Strategy Shop (⁠⁠https://shop.laurarike.com⁠⁠⁠ [about:blank]) - Laura’s workshops, templates and guides to help beginners to advanced users in many areas of Pinterest marketing.  → Pin Hacking Academy (⁠⁠⁠laurarike.com/academy⁠⁠⁠ [http://laurarike.com/academy]) - A 4-month live cohort program to learn and implement Pinterest strategy yourself with coaching and community support → Pinterest Organic Management (⁠⁠⁠laurarike.com/pinterest-management-services⁠⁠⁠ [http://laurarike.com/pinterest-management-services]) - Fully done-for-you organic Pinterest strategy and execution → Pinterest Ads Management (⁠⁠⁠laurarike.com/promoted-pin-services⁠⁠⁠ [http://laurarike.com/promoted-pin-services]) - Fully managed paid traffic campaigns through Promoted Pins Ready to explore which pathway is right for you?  Schedule a PinChat with Laura at⁠⁠ ⁠laurarike.com/pinchat⁠⁠⁠ [http://laurarike.com/pinchat], follow along on Instagram at⁠⁠ ⁠instagram.com/laurarike⁠⁠⁠ [http://instagram.com/laurarike], and connect on Pinterest at⁠⁠ ⁠pinterest.com/laurarike⁠⁠ [http://pinterest.com/laurarike]