The Only Way is Ethics with Harriet Kingaby

What makes Zohran Mamdami’s unorthodox play for New York Mayor so effective?

411’s Ned Mendez brings his experience of Labour’s success in 2024 to unpick what matters today for electorates all over the world. He chats with Alastair about voters beyond media, Zohran’s energetic New York campaign, and the fight over an ever-growing barrage of AI enhanced misinformation. His razor-sharp focus on cut through is super relevant to modern marketers. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

The Only Way is Ethics with Harriet Kingaby

In this episode Alastair interviews Harriet Kingaby, joint founder of The Conscious Advertising Network. With her background in climate action to advocating information integrity at the UN, she explains the commercial value of ethical communications for brands and how to make it happen. Harriet has a strong message for the industry that goes far beyond brand safety. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Cal Roscow on Political Messaging & Managing Brexit Damage

In this latest episode of Politics for Drummies, Best For Britain's executive director of marketing Cal Roscow outlines his thoughts on the challenge of balancing rational argument with emotional engagement in political messaging and recovering from the damage of Brexit. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Marshall Manson asks if America can ever make a good decision?

US expat Marshall Manson cut his teeth on Republican campaigning. Now he is chair of corporate affairs at Fleishman Hillard in the UK with 20 years of election insight. In this fascinating and timely episode he and Alastair discuss just why the American civic arena is so embattled and whether democracy survives another bitter election night. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Mike Nellis asks who’s going to win the race to the White House?

Mike Nellis of Authentic has won more than 70 awards for political campaigns. And he's worked with California prosecutor Kamala Harris on her way to the top. His super popular White Dudes for Harris campaign raised over $4m in one go in July and caused quite the spat with Elon Musk. In this quickfire episode he tells Alastair just why he believes Trump’s destiny is to lose. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.