Balancing Efficiency and Integrity: A New Approach to Ad Tech

Ad-Tech in 2025: Primis Review

2025 fundamentally reshaped the ad tech industry. If 2024 was the introduction to AI, 2025 was the year Artificial Intelligence matured, transforming how users consume information, how advertisers reach audiences, and how the digital advertising supply chain operates.

Culture as a Signal: Anticipating the Next Surge in Attention

We turned Gal Sobol’s article into a podcast for an easy, on-the-go listen. Tune in to hear how cultural moments create powerful signals, how ad tech interprets them in real time, and why preparation is the key to turning attention into impact.

Publishers Aren’t Fighting AI, They’re Battling For A Seat At The Table

We transformed Toar Mekaiten’s latest article into a quick, on-the-go audio version. Listen in for a clear view of how AI is reshaping traffic, why the chaos will level out and what publishers can do to stay ahead.

Balancing Efficiency and Integrity: A New Approach to Ad Tech

We turned Maayan Segal’s thought-provoking article into a podcast for an easy, on-the-go listen. Tune in to hear fresh perspectives on balancing efficiency and integrity in the ad tech world.

The Unintended Consequences of Dynamic Take Rates: A Critical Analysis

If you’re constantly on the go and can’t seem to find a moment to sit down and read some quality insights, we’ve got you covered. Check out this podcast version of Rotem Shaul’s original blog. In this episode, the CEO of Primis breaks down the hidden impact of dynamic take rates on publishers and brands. It’s perfect for tuning in while you’re on the move.