25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

25. Self Publishing Mistakes To Avoid for Coaches, Consultants, Authors, Speakers, & Business Owners

Self published and indie authors have a lot of decisions to make in a short amount of time. Take a listen to five common mistakes to avoid on your journey to publishing a book. You’ll learn about the importance of breaking free from traditional publishing rules, starting marketing before the book is finished, and understanding that writing a book doesn't guarantee automatic sales. This episode also highlights the drawbacks of following what every other author does such as hosting preoorders on Amazon or trying to do everything alone. Takeaways * Why you don’t have to follow traditional publishing rules  * Why you shouldn’t wait to market your book  * Common misconceptions for new authors  * How going against typical publishing advice can help you be successful CHAPTERS 00:00 Introduction to Common Self-Publishing Mistakes 08:33 The Importance of Marketing Before Publishing 14:22 Understanding Pre-Orders Off Amazon 18:12 The Value of Delegation in Publishing 23:31 Strategies for Attracting Your Audience RESOURCES MENTIONED: →Get support to presell your book to raving fans and generate income in the Preorder Profits™ Program https://Www.PreorderProfits.com/Join [https://Www.PreorderProfits.com/Join]  →Episodes mentioned: https://profitablepublishing.riverside.com [https://profitablepublishing.riverside.com] Marketing: 12, 23  Hiring Help: 4 & 16  Selling on your site: 23 CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: www.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube:www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: www.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read

24: Should You Sell Your Book on Your Website? How to Increase Income and Connection with Readers

Published your book on Amazon? Don’t let that be the only platform you focus on. Instead of only relying on Amazon or bookstores to sell your book, selling on your website increases your income and gives you closer access to your audience. Selling on your site provides more options for readers to connect with you and for you to include extra incentives for purchasing during the preorder period and beyond. Take a listen and share with another author who's on the fence about selling on their site. WHAT YOU’LL LEARN * Why most authors miss out on 10x their eBook income  * How selling on your website allows you to connect with your audience better * Strategies that increase customer engagement and connection through your website CHAPTERS * 00:00 The Importance of Selling Books on Your Website * 02:32 Increase Your Income * 04:14 Building Connections with Readers * 09:42 Creating Content and Social Proof * 14:44 How Selling On Your Site Squashes Imposter Syndrome RESOURCES MENTIONED: →BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: https://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. Can I sell my self-published book on my own website How do I sell my book without Amazon Is it better to sell books directly or through Amazon How do authors make more money selling direct What platform should I use to sell my book from my website Do I need a publisher to sell books on my own site Can I sell my book on my website and Amazon at the same time Why don't more authors sell books from their own website How do I get paid directly from book sales What do I need to sell books from my own site

23. Why Marketing Your Book Should Come Before Self Publishing for Authors | Book Marketing

Most authors wait until their book is in their hands before thinking about book marketing. It's not just asking readers to buy it once it's done. Listen closely to see how to start your marketing before you even start writing. WHAT YOU’LL LEARN * The pros of starting to market process before publishing * How market research makes a better book * Why waiting until the book is done to market is backwards CHAPTERS * 00:00 The Importance of Pre-Publishing Marketing * 03:39 Understanding Your Audience * 09:46 Creating Your Book with Market Research * 13:39 Engaging Readers in the Writing Process * 19:19 Recap and Final Thoughts RESOURCES MENTIONED: * Need support to research, outline, and publish your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. https://www.profitableselfpublishing.com/Partnerhttps://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  * Ep 7 → Find Your Readers https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing [https://profitablepublishing.riverside.com/e/7-find-your-readers-marketing-for-authors-book-as-a-business-asset-when-self-publishing]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to get more book reviews How to get more page reads How to sell my book How to use a self-published book to attract clients How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to tell if my book is good enough How to use a book to grow your coaching business Self-publishing a book to grow your consulting business How to get clients from a self-published book

22. 5 Books to Help with Marketing for Authors | Book As a Business Asset When Self Publishing

Successful authors treat their book like a business asset. If your goal is to sell a lot of copies or use it to build authority, you should think of your book as an extension of your brand. These 5 books show you how to apply sales, marketing, and strategies in business for your books.  WHAT YOU’LL LEARN * Five books to read to treat your book like a business * How using business principles increases your success as an author * Why treating your book as an asset instead of a liability is so important CHAPTERS 00:00 Intro 02:48 From Author to Business Owners 05:51 The 12 Week Year by Brian P. Moran and Michael Lennington Focus and Efficiency 08:29 Write Useful Books by Rob Fitzpatrick: Solving Reader Problems 11:26 Profitable Publishing with Preorders by Ashley D. Shepard: Income from Preorders 14:41 Uncloned® Marketing by Audria Richmond: Standing Out in Your Niche 15:57 Profit First by Mike Michalowicz: Prioritizing Profitability 21:57 Recap and Conclusion RESOURCES MENTIONED: → Learn how to host a profitable preorder from start to finish when you grab your copy of Profitable Publishing™ with Preorders: www.PreorderProfits.com/book [http://www.PreorderProfits.com/book] (from my site) Full list of books and (Amazon affiliate) links:  12 Week Year: https://amzn.to/4kBnKqL [https://amzn.to/4kBnKqL] Write Useful Books: https://amzn.to/3H6VmP9 [https://amzn.to/3H6VmP9] Profitable Publishing™ with Preorders: https://amzn.to/3HeQSpB [https://amzn.to/3HeQSpB]  UnCloned® Marketing: https://amzn.to/43dxfH0 [https://amzn.to/43dxfH0] Profit First: https://amzn.to/4kF3yVi [https://amzn.to/4kF3yVi] CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.

21. How your book can shorten sales calls and better qualify clients | Self Publishing for Coaches

A well written book can actually help you land more clients and qualify leads before they even get on a call with you. When your book is positioned properly, clients come to your sales calls knowing you’re a good fit for them because your book has already done the heavily lifting for them. Your book can also support your existing clients to feel more supported.  WHAT YOU’LL LEARN * How a well written book can shorten sales calls * 4 ways your book can better support your leads and current clients  * Why book buyers make better clients  CHAPTERS * 00:00 The Power of a Well-Written Book * 07:22 Enhancing Client Engagement and Understanding * 10:21 Visual Learning and Comprehension * 12:14 Facilitating Deeper Conversations * 16:27 Qualifying Leads Through Reading RESOURCES MENTIONED: →Ready to have an expert project manage and produce your book while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to learn how to outline, write, publish, a well written book that elevates your business or brand. Click here to book a call or secure your spot: [https://www.profitableselfpublishing.com/Partner]https://www.ProfitableSelfPublishing.com/Partner [https://www.ProfitableSelfPublishing.com/Partner]  CONNECT WITH ASHLEY D. SHEPARD: Website: http://www.sheppublishinghouse.comwww.sheppublishinghouse.com/contact [http://www.sheppublishinghouse.com/contact]   Facebook: http://www.facebook.com/ShepPublishingwww.Facebook.com/ShepPublishing [http://www.Facebook.com/ShepPublishing]  YouTube: www.youtube.com/@sheppublishing [http://www.youtube.com/@sheppublishing]  Instagram: http://www.instagram.com/sheppublishingwww.Instagram.com/sheppublishing [http://www.Instagram.com/sheppublishing]  LinkedIn: www.linkedin.com/in/ashley-d-shepard [http://www.linkedin.com/in/ashley-d-shepard]  Threads: https://www.threads.com/@sheppublishing [https://www.threads.com/@sheppublishing]  Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. How to write a nonfiction book readers will actually finish How to write an engaging nonfiction book How to make your nonfiction book more reader friendly How to keep readers engaged in a business book How to write a business book people will read How to get more book reviews How to get more page reads How to write a book to generate leads as a coach or consultant How to write a nonfiction book for coaches and consultants How to use your book to build authority and get clients How to write a lead magnet book for your business How to use a book to grow your coaching business