Pub Marketing Unplugged: Stories, Strategies & Smart Tools

Stakeholder Mapping for Pubs: Who Really Decides If Change Sticks

20 min · 10. Sept. 2025
Episode Stakeholder Mapping for Pubs: Who Really Decides If Change Sticks Cover

Beschreibung

Every change in a pub affects more than just the landlord. Staff, regulars, breweries, landlords, even the council — they’re all stakeholders. Ignore them, and changes flop. Involve them, and changes thrive. In this episode, you’ll learn: * How to use the Power/Interest Grid in a pub context. * Why landlords and breweries sit in “high power, high interest.” * Why staff and regulars need clear communication. * How to tailor your message for suppliers vs regulars vs council. * Real pub case studies of stakeholder fails (and wins). 👉 Full written guide: smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Automate pub comms: smartpubtools.net [http://smartpubtools.net]

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Alle Folgen

17 Folgen

Episode Beyond the Boost: Facebook & Instagram Ads Done Right for Pubs Cover

Beyond the Boost: Facebook & Instagram Ads Done Right for Pubs

Most landlords waste money hitting “boost” on a blurry pint photo and hoping punters show up. The result? 3 likes — usually from your mum, your bar manager, and one random bloke. This episode is your Beyond the Boost playbook: how to stop wasting budget and start running Facebook & Instagram ads that actually sell pints, seats, and roasts. We’ll cover: 🍻 Why boosting is dead in 2025. 📍 How to target locals within 2 miles — not the whole city. ⚽ Templates that fill quiz nights, match days, and roast slots. 📊 Real ROI case studies (£75 → £1,200+ sales). 🎯 How to track bookings, not likes. If you’ve ever sworn ads don’t work for pubs — this will change your mind. 👉 Full Pub Ads Playbook → smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Ad templates on tap → smartpubtools.net [http://smartpubtools.net]

13. Sept. 202521 min
Episode Overcoming Resistance to Change in Pubs: Turning Fear into Buy-In Cover

Overcoming Resistance to Change in Pubs: Turning Fear into Buy-In

Why do pub staff resist change — and how do you get them on board? Most pushback isn’t laziness. It’s fear, uncertainty, or poor communication. In this episode, we’ll explore: * The 5 biggest barriers to change in pubs (fear of incompetence, loss of control, ripple effects, bad timing, poor comms). * The psychology of resistance (loss aversion, social proof, change fatigue). * Frameworks like Kotter, ADKAR, and Lewin for turning resistance into support. * Real pub case studies: fails and wins. * A landlord toolkit for spotting resistance early and flipping it into buy-in. 👉 Full written guide: smartpubtools.com/blog [http://smartpubtools.com/blog] 👉 Automate your pub marketing: smartpubtools.net [http://smartpubtools.net]

11. Sept. 202517 min