Ep 51: 4 Buyer types and how to write content for each one

Ep 51: 4 Buyer types and how to write content for each one

You've niched down. You know who your sweet spot client is. But not everyone buys the same way. If your content is only speaking to one type of buyer, you could be missing out on people who are absolutely ready to work with you. They just needed to see something slightly different in your content to tip them over the edge. In this episode I'm sharing the four Forrester buyer types, which one most introverts naturally write for (and why), and the simple shifts you can make to your content mix so you're speaking to all of them without changing your voice or starting from scratch. __________ Mentioned in this episode:⁠  Content Mixtape [https://anitapopat.com/contentmixtapeoto/] __________ Come and say hi: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/itsanitapopat/] | ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/anitapopat/] | ⁠⁠Weekly Emails⁠⁠ [https://anitapopat.com/snaphot-signup/] See what I do: ⁠⁠Website⁠ [https://anitapopat.com/]

Ep 50. Niching for Introverts: Different ways to get the right clients

"I can work with anyone." It sounds flexible, but what if it's actually the thing that's keeping the right clients from finding you? In this episode I'm getting into niching - why I think it's one of the best things I ever did for my business, why it doesn't have to feel as scary as it sounds, and the different ways you can get specific without feeling like you're cutting yourself off from everyone. If you've been sitting with a vague niche and wondering why your content isn't quite landing, this one's for you. __________ Mentioned in this episode:⁠  Silent Storm⁠ [https://anitapopat.com/silentstorm/] Free: ⁠Own your voice journal⁠ [https://anitapopat.com/ownyourvoice/] Come and say hi: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/itsanitapopat/] | ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/anitapopat/] | ⁠⁠Weekly Emails⁠⁠ [https://anitapopat.com/snaphot-signup/] See what I do: ⁠⁠Website⁠ [https://anitapopat.com/]

Ep 49. Finding your version of camera confidence as an Introvert

I’m getting into how to protect your voice in your content and how to find your own way into video without performing someone else’s version of it. __________ Mentioned in this episode:⁠  Own your voice journal [https://anitapopat.com/ownyourvoice/] __________ Come and say hi: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/itsanitapopat/] | ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/anitapopat/] | ⁠⁠Weekly Emails⁠⁠ [https://anitapopat.com/snaphot-signup/] See what I do: ⁠⁠Website⁠ [https://anitapopat.com/]

Ep 48. Thoughts from a year of podcasting as an introvert

One year in I'm sharing what it's been like to build this podcast as an introvert - the good bits, the cringe bits, and a few things that'll be useful whether you're thinking about podcasting or not. There's a little giveaway to say thank you for a whole year of listening too. Details inside. __________ Mentioned in this episode:⁠Own Your Voice Journal⁠ [https://anitapopat.com/ownyourvoice/] __________ Come and say hi: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/itsanitapopat/] | ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/anitapopat/] | ⁠⁠Weekly Emails⁠⁠ [https://anitapopat.com/snaphot-signup/] See what I do: ⁠⁠Website⁠ [https://anitapopat.com/]

Ep 47. The Content Gap: Why your work is better than your content suggests

There's a version of you your clients get - the depth, the specific way you see things, the magic that makes them rave about working with you. And then there's the version that shows up online. In this episode, I'm getting into why those two things are often so far apart and why most people don't even realise it's happening. If you've ever felt like your content doesn't quite do justice to the work you actually do, this one's for you. ___________ Mentioned in this episode:⁠  Silent Storm⁠ [https://anitapopat.com/silentstorm/] Come and say hi: ⁠⁠Instagram⁠⁠ [https://www.instagram.com/itsanitapopat/] | ⁠⁠Linkedin⁠⁠ [https://www.linkedin.com/in/anitapopat/] | ⁠⁠Weekly Emails⁠⁠ [https://anitapopat.com/snaphot-signup/] See what I do: ⁠⁠Website⁠ [https://anitapopat.com/]