Demystifying Case Studies: Why Most Firms Get Them Wrong

Demystifying Case Studies: Why Most Firms Get Them Wrong

Most professional services case studies fail to influence buyers. Jeff and Jason explore the biggest myths and explain how to create stories that build trust, reinforce positioning, and win business. The post Demystifying Case Studies: Why Most Firms Get Them Wrong [https://rattleandpedal.com/how-to-write-better-professional-services-case-studies/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost

Can professional services firms move beyond time-and-materials pricing? Jeff, Jason, and guests Lori Williams and Kirsten Prost discuss what it takes to successfully transition to value-based pricing. The post Shifting to Value-Based Pricing the Right Way with Lori Williams and Kirsten Prost [https://rattleandpedal.com/transitioning-to-value-based-pricing-professional-services/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

How Should Professional Services Firms Invest Their Marketing Budget?

How much should a professional services firm spend on marketing? The answer isn’t a benchmark. Jeff and Jason explore how growth goals, firm maturity, and strategy should drive marketing investment. The post How Should Professional Services Firms Invest Their Marketing Budget? [https://rattleandpedal.com/how-to-invest-your-professional-services-marketing-budget/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Are Personal Brands Killing Firm Brands?

Are personal brands helping or hurting professional services firms? We explore how firms can balance expert visibility with long-term brand equity and growth. The post Are Personal Brands Killing Firm Brands? [https://rattleandpedal.com/personal-brands-vs-firm-brands-professional-services/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Identifying and Developing Your Next Experts

How do firms survive beyond the founder? Jeff and Jason discuss how to identify, develop, and scale the next generation of visible experts and thought leaders. The post Identifying and Developing Your Next Experts [https://rattleandpedal.com/developing-next-generation-professional-services-experts/] appeared first on Rattle and Pedal [https://rattleandpedal.com].