Shared Purpose Has a Fan Club

Shared Purpose Has a Fan Club

The World Cup is about more than soccer. It's a reminder that shared purpose can bring people together across cultures, countries, and perspectives. What can associations learn from that?

The Brain Before the Inbox

What if your members are telling you exactly what they want - and not with words? Carlos Cardenas joins Sharon and Aimee to explore neuromarketing, behavioral economics, and AI through the lens of association strategy. Together, they challenge listeners to rethink the role of surveys, retention campaigns, and even data itself - and consider what member behavior may be saying all along.

Goldfish Attention Spans & Modern Marketing - Winning Member Attention in a 3-Second World

With shrinking attention spans and overflowing inboxes, associations can’t rely on “spray and pray” marketing anymore. Ahead of ASAE’s MMC + Tech Conference, Sharon sits down with Morgan to talk personalization, omni-channel engagement, clean data, and why email marketing is still very much alive - if you’re doing it right!

From Data to Dollars: How AI Is Rewriting Association Strategy

What happens when associations stop guessing - and start predicting? In this episode, Sharon and Aimee sit down with Dr. Michael Carr-Tatonetti to explore how AI is reshaping pricing, programming, and member engagement. With faster insights and richer data, organizations can design smarter offerings, personalize experiences, and unlock entirely new revenue streams.

Craft vs. Code: AI in the Service Industry

AI isn’t just transforming tech - it’s entering the most human industries. In this episode, salon owner and master colorist Ruby Devine joins Sharon to explore what happens when artificial intelligence starts generating formulas, analyzing data, and leveling expertise in the service economy. If AI makes everyone “good enough,” what happens to mastery?