81. Ennis Wright | A TikTok Insider Reveals How Small Businesses Can Grow Without Going Viral

81. Ennis Wright | A TikTok Insider Reveals How Small Businesses Can Grow Without Going Viral

Is TikTok really just a dancing app for teenagers? Not anymore. On this episode of Rock Solid, host Bryan Eisenberg sits down with Round Rock native Ennis Wright, an account executive at TikTok, to uncover how businesses of every size can use TikTok to tell better stories, reach new audiences, and grow. After speaking at the Round Rock Chamber’s Founders Forum, Ennis shares the biggest misconceptions business owners have about TikTok — including the belief that “my customers aren’t there.” Bryan and Ennis discuss: • Why TikTok is becoming a powerful discovery platform • How storytelling beats traditional selling • Why businesses don’t need to go viral to succeed • How TikTok creates a “halo effect” across Google, websites, and other platforms • The difference between organic content, paid ads, creators, and TikTok Shop • How AI is making authentic storytelling even more valuable • Why local businesses — from banks to roofers to studios — should rethink their content strategy Ennis also shares his journey growing up in Round Rock, attending Stony Point High School, and watching the city transform into the thriving community it is today. Whether you’re a small business owner, entrepreneur, marketer, or someone who still thinks TikTok “isn’t for you,” this conversation may change how you think about the future of social media and customer connection. Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency. Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social. Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.

80. Kelly Moreno | How to Find, Train & Keep Great Employees in 2026

Hiring is changing faster than ever—and many businesses aren't prepared. In this episode of Rock Solid, Bryan Eisenberg sits down with Kelly Moreno, Chief Solutions Officer at Workforce Solutions Rural Capital Area, to discuss the future of work, workforce development, AI, skilled trades, internships, apprenticeships, and the biggest hiring challenges facing employers today. Kelly shares how businesses can access free workforce resources, upskill employees, improve retention, connect with interns, and rethink outdated hiring practices. She also explains why parents, educators, and students should take a fresh look at career pathways beyond the traditional four-year college degree. Whether you're a business owner, HR leader, educator, parent, or job seeker, this conversation is packed with practical advice for navigating today's rapidly changing workforce. * Why employers struggle to find qualified talent * The growing demand for skilled trades and manufacturing careers * How AI is changing the workforce * Apprenticeships vs. traditional college pathways * Teacher externships and internship programs * Workforce retention strategies for employers * Free workforce resources available to Texas businesses * Why job descriptions need a major update * Preparing students for careers that don't exist yet If you enjoyed this episode, be sure to Like, Subscribe, and Share to help more business leaders discover conversations that strengthen the Round Rock business community. Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency. Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social. Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio. In this episode:

79. Kim Pollok | From Layoff to CEO

What does it take to go from an entry-level position to CEO? In this episode of Rock Solid, host Bryan Eisenberg sits down with Kim Pollok, CEO of SWBC Payroll & HR, to discuss her remarkable journey from helping employees through a company shutdown to leading one of the region’s premier payroll and HR organizations. Kim shares powerful lessons on leadership, mentorship, workplace culture, managing multiple generations in today’s workforce, and navigating the rapid rise of AI in business. She also reveals one of the most impactful pieces of advice she ever received: “Stop letting people give you dead birds.” From building a successful career without a college degree to becoming a trusted leader and mentor, Kim’s story is filled with practical wisdom for entrepreneurs, business owners, and professionals at every stage of their careers. In this episode, you'll learn: ✅ How saying “yes” created unexpected opportunities throughout Kim’s career ✅ The importance of mentorship and how to find the right mentors ✅ Why relationships remain the foundation of business success in an AI-driven world ✅ How employers can better understand and motivate multiple generations of employees ✅ What employees value most in today’s workplace ✅ How SWBC is thoughtfully adopting AI while protecting sensitive data ✅ Why Round Rock continues to be one of the strongest business communities in Texas Whether you're growing a company, leading a team, or looking to advance your own career, this conversation offers valuable insights on leadership, culture, and the future of work. Learn more about SWBC Payroll & HR: https://www.swbcpeo.com [https://www.swbcpeo.com] #RockSolidPodcast #BryanEisenberg #KimPollok #SWBC #Leadership #HumanResources #Payroll #BusinessGrowth #Entrepreneurship #FutureOfWork #AI #WorkplaceCulture #RoundRockTX Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency. Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social. Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.

78. Caroline Harris Davila | From Round Rock Kid to State Representative

What does it take to go from a lifelong Round Rock resident to serving your community at the Texas Capitol? In this episode of Rock Solid, Bryan Eisenberg sits down with Caroline Harris Davila to discuss growing up in Round Rock, the values that shaped her leadership, and why community involvement matters more than ever. Caroline shares the story of how she unexpectedly entered public service at just 27 years old, the lessons she learned overcoming her fear of public speaking, and why helping neighbors remains at the heart of everything she does. Topics include: * Growing up in Round Rock * Community leadership and service * Faith, family, and civic engagement * Supporting nonprofits and local organizations * Young people in public service * Housing affordability and workforce opportunities * Building confidence and overcoming fear * Why relationships matter in leadership Whether you're interested in leadership, entrepreneurship, community building, or personal growth, this conversation is packed with practical insights and inspiration. Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency. Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social. Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.

77. Geneva Walker | Widowed with 3 Boys: Turning Tragedy into Purpose and Resilience

What happens when life changes in an instant? In this heartfelt episode of Rock Solid, Bryan Eisenberg sits down with Geneva, founder of Victorious Walk Counseling, TEDx speaker, professional counselor, and EMDR practitioner, to discuss grief, resilience, healing, and the courage to keep moving forward after unimaginable loss. After losing her husband unexpectedly and becoming a widowed mother of three boys, Geneva discovered that grief and growth are not opposites—they can exist together. She shares powerful insights on: ✅ Holding grief and joy at the same time ✅ Raising resilient children after loss ✅ Why vulnerability is a strength, not a weakness ✅ The connection between purpose and healing ✅ How EMDR therapy helps process trauma ✅ Anxiety, self-worth, and mental health among college students ✅ Why we speak more kindly to others than we do to ourselves ✅ Supporting aging parents through loss of independence ✅ Finding meaning after tragedy This conversation is filled with wisdom for anyone navigating grief, supporting a loved one through loss, struggling with anxiety, or looking for a healthier path toward resilience and emotional well-being. Connect with Geneva 🌐 Victorious Walk Counseling: https://victoriouswalk.com 📱 Instagram: @myvictoriouswalk If this episode resonates with you, please like, subscribe, and share it with someone who may need to hear this message. Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency. Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social. Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.