Sales Game Changers | Tips from Successful Sales Leaders
This is episode 856. Read the complete transcription on the Sales Game Changers Podcast website [https://www.salesgamechangerspodcast.com/craigpatterson/]. Watch the video of this podcast on YouTube here [https://youtu.be/NJZGRhn94sg]. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here [https://www.yesware.com/blog/best-sales-podcasts/]. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast [https://podcast.feedspot.com/sales_podcasts/] and top 8 Sales Leadership [https://podcast.feedspot.com/sales_leadership_podcasts/] Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts [https://podcasts.apple.com/us/podcast/sales-game-changers-tip-filled-conversations-sales/id1295943633]! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know [https://www.amazon.com/Love-Hope-Lyme-Partners-Survivor-ebook/dp/B0B9Q8LX7G/] and Insights for Sales Game Changers [https://www.amazon.com/Insights-Sales-Game-Changers-Important/dp/B0B1JYQ5FV/] now! Today's show featured an interview with Craig Patterson, Global Channel and Ecosystem Chief at Exabeam. Find Craig on LinkedIn [https://www.linkedin.com/in/globalchannel/]. CRAIG'S TIP: "Stop measuring activity and start driving outcomes. It's easy to become focused on how much you're doing, but the real question is: what are you actually trying to achieve? The best sales professionals measure success by the business outcomes they create."
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