Say It With History: Conversations That Shaped The Past with Holley Snaith
Historical fiction author and speaker Joan Fernandez joins Holley to explore the untold story of Jo van Gogh-Bonger and the making of Vincent van Gogh’s legacy. Together, they challenge the myth of the isolated “mad genius,” examining how Jo’s strategy, resilience, and belief in Vincent’s work transformed him into a global icon. They also discuss how modern concepts like branding, influence, and storytelling shaped his reputation, and what it means to write history with integrity. Joan reflects on her own path from corporate marketing to historical fiction and the importance of uncovering the overlooked figures who change the course of history. Joan Fernandez Biography Joan Fernandez leverages three decades in the corporate marketing trenches to reveal the untold story of the woman who built the Van Gogh legacy. The author of the award-winning Saving Vincent: A Novel of Jo van Gogh (2025), Joan is a leading authority on Jo van Gogh-Bonger, framing her not simply as a widow, but as a brilliant strategist who navigated the demands of single motherhood while disrupting the global art market. Beyond her work as a frequent speaker and founder of the Women’s Fiction Writers Association Historical Fiction affinity group, she explores the intersection of history, marketing, and resilience in her Substack, Digging In with Joan Fernandez. About Saving Vincent: A Novel of Jo van Gogh Based on a true story, in 1891, timid Jo van Gogh Bonger lives safely in the background of her art dealer husband Theo’s passionate work to sell unknown artists, especially his ill-fated dead brother Vincent. When Theo dies unexpectedly, Jo’s brief happiness is shattered. Her inheritance—hundreds of unsold paintings by Vincent—is worthless. Pressured to move to her parents’ home, Jo defies tradition, opening a boarding house to raise her infant son alone, and choosing to promote Vincent’s art herself. But her ingenuity and persistence draw the powerful opposition of a Parisian art dealer who vows to stop her once and for all, and so sink Vincent into obscurity. Connect with Joan: Website [https://www.joanfernandezauthor.com/] | Facebook [https://www.facebook.com/joanferndzauthor] | Instagram [https://www.instagram.com/joanfernandezauthor/] | LinkedIn [https://www.linkedin.com/in/joan-fernandez/] | Substack [https://joanfernandez.substack.com/] Saving Vincent: Paperback [https://bookshop.org/a/117961/9781647428709] | Ebook [https://bookshop.org/a/117961/9781647428716] | Simon & Schuster [https://www.simonandschuster.com/books/Saving-Vincent/Joan-Fernandez/9781647428709] Books Mentioned: Heroines of Mercy Street by Pamela Toler Paperback [https://bookshop.org/a/117961/9780316392068] | Ebook [https://bookshop.org/a/117961/9780316392051] Connect with Holley: Buy Me A Coffee [https://buymeacoffee.com/sayitwithhistory] | Website [https://www.holleysnaith.com] | LinkedIn [https://www.linkedin.com/in/holleysnaith/] Newsletter: Stay Connected with Holley [https://holley-snaith.kit.com/e81ae1b230]
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