Scale or Bail: Confessions of the Hustle Generation
Joann Fabrics, the 80-year-old crafting haven, is trending—but not just for its fleece sales. Alex and Jade unravel why this DIY giant is stitching together bankruptcy rumors while Gen Z obsesses over #CraftTok. From TikTok-fueled yarn hauls to empty store shelves, we expose how Joann’s $2B debt clashes with America’s crafting renaissance. Featuring a leaked memo, a disgruntled employee’s sewing machine scream, and a “Craft or Collapse?” survival guide. For lovers of chaos, cringe, and crochet hooks.
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