ScaleUp Stories
Episode: 39 Title: How Algorithms Control Consumer Behavior Host: Sakil Guest: Elodie — AI researcher, behavioral economist, founder of an algorithm auditing firm that studies how recommendation systems manipulate human behavior. Built tools to detect algorithmic bias and manipulation. Studied 10,000+ consumers across 50+ platforms. Reveals that algorithms don't just recommend—they control. They predict your desires, manufacture needs, and guide your decisions before you know you're being influenced.
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