My Business Would Not Exist Without This | The Litmus Test (#118)

My Business Would Not Exist Without This | The Litmus Test (#118)

Back in 2020, when I couldn't get a job, I knew I wanted to start a business. I didn't know what business to start. It was around that time when I learned about the concept of a litmus test from my OG mentor, Mal Emery. The litmus test is the cornerstone for how I ideated and launched my business back then, and it's how I make a lot of important decisions today. If you haven't adopted a framework like this into your life or your business, definitely check this one out; it's super valuable. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) [https://instagram.com/jasoncleans]TikTok link @jason.cleans (click me) [https://www.tiktok.com/@jason.cleans]

A Chat With Hunter Collingwood (Sunny Coast Windows) | Sydney, May 2026 (#117)

Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in! Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) [https://instagram.com/jasoncleans]TikTok link @jason.cleans (click me) [https://www.tiktok.com/@jason.cleans]

I Was on the Morning Show Again (#116)

I was on The Morning Show on Channel 7 again last week! Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) [https://instagram.com/jasoncleans]TikTok link @jason.cleans (click me) [https://www.tiktok.com/@jason.cleans]

The Gap Between Starting and Winning (#115)

Business is tough. All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “normal” life. In this episode, I break down why entrepreneurship operates on delayed gratification, why comparison destroys so many business owners, and how learning to survive the uncomfortable middle is often what separates the people who eventually win from the people who quit too early. Because most people don’t fail from lack of potential. They fail because they couldn’t tolerate the gap between starting and winning long enough. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) [https://instagram.com/jasoncleans]TikTok link @jason.cleans (click me) [https://www.tiktok.com/@jason.cleans]

The #1 Mindset Shift That Changed How I Run My Business (#114)

Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them. In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, everything changes. You stop reacting emotionally and start making decisions like an operator. I walk through real examples from hiring and lead generation, showing how what looks like failure in the moment is often just the price you pay to land the right employee or the right client. When you zoom out, the numbers tell a completely different story. If you’ve ever felt like you’re wasting money, time, or effort in your business, this episode will recalibrate how you think about it, and help you execute with a lot more confidence. You’re not wasting time or money... you’re buying results. Follow Jason Shipway on social media to stay up to date. Instagram link @jasoncleans (click me) [https://instagram.com/jasoncleans]TikTok link @jason.cleans (click me) [https://www.tiktok.com/@jason.cleans]