Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley

Ep. 22 | Inside LA’s Hottest Spots | Red Carpets, Celebrities & The Best Places to Eat feat. LA Magazine

What is it really like to live, party, and host on the red carpet in Los Angeles? In this episode, Chris Gialanella and Madison Brodsky from LA Magazine spill the tea on celebrity culture, the best restaurants in LA, and where you should grab wine on your next trip. We talk about hosting the Golden Globes, meeting stars like Sharon Stone, and what really happens behind the scenes at Hollywood events. They also share their favorite LA neighborhoods, food and wine experiences, and how LA Magazine has evolved after 65 years in the city. If you’re planning a trip to Los Angeles or just curious about the LA lifestyle, this episode is packed with insider tips. Cheers to red carpets, road trips, and great wine. 🍷 Connect with our guests: https://www.instagram.com/lamag/ https://www.instagram.com/christophergia/ https://www.instagram.com/madisonbrodsky/ Timestamps: 00:00 Meet the Guests 01:28 Why California Road Trips Hit Different 02:32 LA Magazine Origin Story: 05:10 The ‘Road Trip’ Concept 06:01 Where to Drink Wine in LA 07:35 Celebrity Wine Moments & Golden Globes Bar Stories 08:56 Red Carpet Etiquette 12:54 How LA Mag Has Evolved 15:04 Why Print Still Matters 19:03 Mentors & Making Your Own Path 20:23 Taking Risks & Career Stories 23:02 LA Food & Wine Experiences 25:18 How LA Dining Is Changing 27:39 Hosting Tips at Home 29:52 Wine as LA Neighborhoods 32:03 Final Cheers Taste along: https://www.jlohr.com/wines/2023-arroyo-vistachardonnay https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon Follow us on Social Media Facebook: facebook.com/jlohrwines Instagram: instagram.com/jlohrwines Tiktok: https://www.tiktok.com/@jlohrwines

Ep. 21 | 10 Holiday Hosting Rules You Need to Break this Year

Join J. Lohr Marketing Manager Josh Baldovino and J. Lohr Graphic Designer Shasta Krasniewicz, as they discuss ten holiday hosting rules and whether you should stick to them or break them. From perfect pours and formal appetizers to inviting new guests and breaking tradition with meals, the two share their tips on making your holiday gatherings more enjoyable and less stressful. They also highlight fun ideas like themed parties and communal cooking, share personal stories, and provide a guide to creating the perfect charcuterie board. Timestamps 01:03 Rule 1: The Perfect Pour 02:50 Rule 2: Formal Appetizers 06:04 Rule 3: Matching Your Decor 07:46 Rule 4: Cooking from Scratch 10:31 Rule 5: Inviting New Guests 13:33 Unexpected Twists and Guest Preparations 14:02 Traditional Meals: To Keep or Break the Rules? 15:42 Changing the Soundtrack 17:01 Gift Exchanges 18:57 Hosting Duties: Sharing the Load 20:25 Ending on a Perfect Note 24:04 Holiday Giveaways and Recipe Inspirations Get more holiday hosting tips and recipes: https://www.jlohr.com/holidays Taste along: https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon Follow us on Social Media Facebook: facebook.com/jlohrwines Instagram: instagram.com/jlohrwines Tiktok: https://www.tiktok.com/@jlohrwines

Ep. 20 | Blending the perfect Paso Robles Cabernet with J. Lohr Winemaker Brenden Wood

Join Brenden Wood, Red Winemaker at J. Lohr, as he takes us through an in-depth masterclass on blending wines. Alongside Assistant Tasting Room Manager Suzanne O'Toole and Marketing Manager Josh Baldovino, Brenden demonstrates the intricacies of blending Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc, and Petit Verdot to achieve ideal wine profiles for both Old World and Paso Robles styles. Learn about the science and artistry behind wine blending, the significance of minute percentage changes, and the team dynamics involved in creating J. Lohr's flagship Cabernets. Whether you're a wine enthusiast or a casual drinker, this episode offers fascinating insights into the meticulous process of crafting premium wines. Cheers! Timestamp: 00:00 Introduction to Cabernet Blending 00:20 The Science Behind Winemaking 00:45 Meet the Experts 01:29 Blending Process Explained 01:56 Tasting and Analyzing Varietals 03:04 Characteristics of Different Wines 06:07 Blending Techniques and Goals 14:10 Old World vs New World Blends 14:49 Practical Blending Session 29:45 Blending Wine: The 60-40 Experiment 30:09 Challenges of Wine Sampling 30:45 Smell and Taste: The 60-40 Blend 31:49 Finding the Perfect Blend 33:05 The Pressure of Winemaking 34:19 Team Collaboration in Blending 39:43 The Science and Art of Winemaking 42:38 Exploring Different Blends 57:05 Final Thoughts and Future Episodes Learn more: https://www.jlohr.com/vinetotable Taste along: J. Lohr Hilltop Cabernet Sauvignon https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon Follow us on Social Media Facebook: facebook.com/jlohrwines Instagram: instagram.com/jlohrwines Tiktok: https://www.tiktok.com/ ⁨@JLohrWines⁩

Ep. 19 | Blending the 2024 J.Lohr Arroyo Vista Chardonnay with Winemaker Kristen Barnhisel

Join us as we delve into the process of crafting the 2024 J.Lohr Arroyo Vista Chardonnay. Dave Muret, Senior Marketing Director, and Josh Baldovino, Marketing Manager, team up with Kristen Barnhisel, Winemaker, White Wine, to explore the nuances of blending different lots. Discover the impact of concrete eggs, neutral and new oak barrels, and various Chardonnay clones on the final blend. This episode provides an insightful look into the meticulous steps involved in winemaking, complete with tasting notes, blending trials, and discussions on the unique qualities of Monterey Chardonnay. Perfect for wine enthusiasts eager to learn about the artistry and science behind an exceptional bottle of Chardonnay. Timestamps: 00:00 Introduction 00:40 Exploring Wine Components and Blending 01:04 Meet the Winemakers: Josh and Dave 01:27 Diving into the Concrete Egg and Oak Barrels 02:28 Tasting and Comparing Different Blends 04:55 Blending Techniques and Wine Characteristics 12:22 Challenges and Strategies in Winemaking 24:45 Final Thoughts and Blending Trials 25:38 Experimenting with Wine Ratios 26:07 Influencing the Family's Decision 26:36 Blending and Sampling 27:15 Discussing Clone 76 and Blending Techniques 28:28 Comparing Vintages and Tasting Notes 32:49 Monterey Chardonnay Characteristics 37:42 Creating an Old World Style Blend 45:47 Final Thoughts and Recommendations Learn more: https://www.jlohr.com/vinetotable Taste along: J. Lohr Arroyo Vista Chardonnay https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay Follow us on Social Media Facebook: facebook.com/jlohrwines Instagram: instagram.com/jlohrwines Tiktok: https://www.tiktok.com/@jlohrwines

Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley

Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley! In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape. Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content. The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content. Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age! Timestamp 00:00 Introduction to Going Viral and Influencer Marketing 00:44 Welcome to the Podcast 01:08 What is Cohley? 01:31 The Evolution of Content Creation 03:35 Understanding Influencers and UGC 05:49 The Importance of Shares and Engagement 10:35 Strategies for Brands in Influencer Marketing 12:57 Wine and Personal Stories 23:47 The Role of Pairing in Wine Marketing 26:15 Exploring Wine Pairings 27:02 The Versatility of Pinot Noir 28:45 Wine Industry and Digital Marketing 33:31 Content Creation and Influencer Marketing 40:54 Personal Wine Experiences 43:43 Overrated or Underrated: Social Media Trends 46:10 AI in Content Creation 49:35 Final Thoughts and Wrap-Up Learn more about Cohley: https://www.cohley.com/ Taste along: J. Lohr Estates Riverstone Chardonnay https://www.jlohr.com/wines/2023-riverstone-chardonnay J. Lohr Fog’s Reach Pinot Noir https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir J. Lohr Hilltop Cabernet Sauvignon: https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon Follow us on Social Mediahttp://facebook.com/jlohrwines Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines) Tiktok: https://www.tiktok.com/@jlohrwines