Branding versus sales - How you measure success can impact your companies reputation

Photography tips specifically for website and brand building

Small businesses often want to take on basic photography themselves. Over the years we’ve noticed some common mistakes, and some simple things that people can do to greatly improve the imagery around their brand. In this episode, we cover concepts around composition, lighting, focus, depth of field, landscape versus portrait, and other uses for your photography to help you build your business.

Simple SEO trick for finding topics to write about

What do I write about? Just do a Google search using a search phrase that your ideal prospects might be asking about. If you scroll down the page you’ll see a section entitled people also ask. There a series of questions and if you hit the toggle button the answers and a link to a website will appear. As you do this, more questions appear. These are awesome questions to answer on your website and help your website move up and search rankings.

How to creat content your audience will give a shit about

It’s time to Audit The Contant on your website, and figure out what your audience will care about, and what they’re not going to give a shit about. Let’s get rid of the stuff nobody cares about, and replace it with high value, helpful, compelling content. It’s not as tough as it sounds.

Social media posting: The value of posting content that lives on the social platform itself

Many companies write blog articles, then simply post on social media with links back to those articles. While this may serve to help drive traffic to your website, it doesn’t usually do a lot in the way of building awareness and actually driving consumption of that content. Be mindful of the mix of your posts in terms of back link kind of posts, versus posts that bring portions of those articles for users to consume directly on the platforms themselves. It makes the content really easy for people to consume, and increases the chances that they’re going to see it and read it.

Branding versus sales - How you measure success can impact your companies reputation

Brand building is all about improving your reputation. Building trust, and authority helps people know that your company is worth doing business with. The problem is, it’s a very long-term play. It takes a long time to build up a good reputation. If your company is overvaluing short term sales metrics, perhaps monthly or quarterly revenue numbers, your marketing and sales teams are going to have a really difficult time committing to Brand building. They will inevitably fall back into a direct sales approach, which conserve to sabotage the long-term health of the company.