Second Nature
Luke Baldwin started a carbon credit business in 2023 — by his own admission, the worst possible year to do it. The market was in freefall, trust was gone, and nobody was buying. Two years later, his business closed the first deal in the world to capitalise future carbon removals as an intangible asset on a corporate balance sheet. This conversation goes into why the environmental sector still hasn't built a product good enough to compete for capital, why "voluntary carbon markets" is the wrong name for the wrong reasons, and why nature-based credits are about to become one of the scarcest assets on the planet — rarer than diamonds, in Luke's words. We get into the mechanics of the Clyde & Co deal, why insurance is quietly becoming the backbone of the entire carbon market, and why nobody buys a house because it's "high integrity." This is a masterclass in the financial architecture nobody in this sector wants to talk about — and why that architecture is the only thing that will actually move institutional money.
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